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UWorld, LLC

Senior Influencer Marketing Specialist

Hyderabad , India
full-time

AI overview

Drive UWorld's growth through strategic influencer management and partnerships across diverse markets, ensuring brand visibility while complying with industry regulations.

UWorld is a global leader in high-stakes exam preparation for medical, nursing, accounting, law, and college admissions. We are strategically expanding our influencer and partnership initiatives to strengthen brand visibility across both the US and India, ensuring that students, professionals, and institutions see UWorld as their trusted exam prep partner.

We are seeking an experienced Influencer & Partnerships specialist with 6–8 years of experience in influencer marketing, affiliate partnerships, and community engagement. This person will be responsible for identifying, negotiating, and managing relationships with a diverse range of partners, including influencers, educators, student leaders, and aggregator/affiliate sites to drive UWorld’s growth. The role has a dual focus on both the dynamic Indian market and established international markets (primarily US-focused), requiring strong networking skills, a deep understanding of compliance regulations, and a comprehensive grasp of the edtech/test prep ecosystem.

Key Responsibilities:

Influencer Management:

  • Identify and onboard relevant influencers, student leaders, educators, and niche creators on platforms like YouTube, Instagram, and LinkedIn. Special emphasis will be placed on key figures in India’s educational space.
  • Manage the full lifecycle of influencer campaigns, including outreach, contract negotiation, content approval, execution, and performance tracking.
  • Ensure strict compliance with FTC guidelines in the US and ASCI regulations in India for all sponsored content and disclosures.
  • Build and maintain a robust database of tiered influencers (tier-1, tier-2, and micro-influencers) across UWorld's diverse product verticals (NCLEX, USMLE, SAT/ACT, CPA, CFA, NEET UG/PG, CMA).

Aggregator & Affiliate Partnerships:

  • Identify and secure high-value partnerships with leading exam prep aggregator and review websites (e.g., TestPrep Insight, Crush the CPA Exam, College Consensus).
  • Strategically build and scale affiliate relationships with comparison sites, bloggers, and educational reviewers to maximize referral traffic and conversions.
  • Collaborate on co-branded content, guest blogs, webinars, and review placements to strengthen UWorld’s organic visibility and referral traffic.

Community & Engagement:

  • Proactively support and engage with student communities on platforms like Reddit, Quora, Discord, and exam-specific forums to build brand loyalty and gather insights.
  • Collaborate with influencers to host live Q&As, webinars, and student panels to foster community and engagement.
  • Monitor student sentiment, gather feedback, and analyze competitor positioning through community channels.

Strategy & Reporting:

  • Create and execute a comprehensive annual influencer & partnerships roadmap that aligns with key product launches and broader marketing campaigns.
  • Track performance against a set of key performance indicators (KPIs) to demonstrate the ROI of all initiatives.
  • Provide regular insights and strategic recommendations to leadership to inform future scaling of partnerships.
  • Stay at the forefront of the industry by monitoring competitor influencer strategies.

Requirements

  • 6–8 years of experience in influencer marketing, affiliate management, or digital partnerships, preferably within the edtech industry or a relevant digital marketing agency.
  • Strong knowledge of the global exam prep and education influencer landscape, with a proven track record in both the US and India.
  • Demonstrated success in negotiating influencer and affiliate deals that deliver measurable ROI.
  • Expertise in FTC (US) and ASCI (India) guidelines for influencer disclosures and marketing compliance.
  • Familiarity with affiliate tracking tools (e.g., Impact, ShareASale, or similar) is a plus.
  • Exceptional communication, networking, and relationship management skills.
  • Ability to work cross-functionally and seamlessly with teams in SEO, content, paid media, and product.

Benefits

  • Be part of a trusted global edtech brand that's helping millions of students and professionals achieve their goals.
  • Lead a key strategic function with a direct impact on our brand growth across two of the world's most dynamic markets.
  • Enjoy competitive compensation, comprehensive benefits, and significant opportunities for professional growth.
UWorld, LLC

PassionAt UWorld, we are deeply passionate about teaching and excelling on the high-stakes exams. Back in 2000, while preparing for our own high-stakes exams, we realized that there was a significant gap between what was taught and what was tested. We founded UWorld then with the sole principle of creating only the finest quality preparation products to fill that gap. To accomplish this, we brought together a team of exceptional medical and nursing experts who share the same passion.TrustAt UWorld, we specialize in creating practice questions for high-stakes exams. That’s all we do! Because of this narrow focus, we have mastered the art of teaching and preparing students to overcome the ever-changing challenges of exams. We ensure that every course is comprehensive, evidence-based, and offers a single-point resource. In addition to providing expert preparation for challenging tests, we teach highly effective, clinically useful content that improves patient care. Our questions are deemed by many students to be the essential component in their high performance, and because of their performance, we believe we have contributed to the mass uplifting of exam standards. VisionPreparing for a licensing exam is one of the most significant and stressful times in a student's life. Through our personal experience, we understand the enormity of this challenge and feel that it is our obligation to provide the best practice questions to help people excel. With so many students using our products, we believe it is both a privilege and a serious responsibility to create only those products that will make a difference. As our company grows, we remain committed to developing preparatory products of the highest standards from only the most passionate and gifted educators. Click Here for more information about how you can contribute to UWorld's excellence.

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