Patsnap is a global, venture-backed SaaS unicorn with offices in London, Beijing, Shanghai, Suzhou, Singapore, and Toronto. Our cloud-based AI-powered innovation intelligence platform enables innovators to be more effective in their research and investment decisions and bring new inventions to market faster.
Our hypergrowth trajectory is powered by our people, and we are extremely proud of our company-wide vision, work ethic, and entrepreneurial spirit. Ideas are always welcome, regardless of seniority, because we believe that open innovation amplifies success throughout every department: product development, marketing, sales or operations.
We are actively seeking an experienced growth marketer to join us to build and execute a strategic roadmap of initiatives to scale product-led growth for
Eureka.
Position Overview:
The Senior Growth Marketing Manager, will take on our overall organic strategy for Eureka and work with internal and external experts to execute it. As the PLG evangelist in the organization, you’ll be fundamental to Patsnap’s next phase of growth and drive user acquisition, retention, and revenue growth for Eureka. This role is a part of our Marketing West team reporting into our Senior Head of Marketing.
What You'll Be Doing
- Spearhead the development and execution of product-led growth marketing strategies aligned with company goals
- Implement self-serve models and trial programs to empower Eureka users to experience value first-hand
- Develop and execute growth marketing campaigns to acquire new users across various channels, such as paid advertising, compelling content, SEO, partnerships, and more
- Optimize the end-to-end customer journey through seamless onboarding, educational resources, in-app messaging, nurture emails, and more
- Own and report on campaign performance to optimize user onboarding, identify growth opportunities, and refine marketing approaches
- Partner with Product and Product Marketing teams to define and conduct experiments to drive conversions, word-of-mouth recommendation, and adoption
About You
- 5 years of product or growth marketing experience
- Proven track record of leading successful growth initiatives across in-house stakeholders
- Experience working in global organizations or with international markets
- Experience working in B2B SaaS organizations
- Strong analytical skills informing data-driven decision-making
- Significant experience with analytics tools such as Google Analytics, Mixpanel, or similar
- Experience in technical content writing for IP or R&D audiences an advantage
- Experience leading a team of marketing professionals (preferably with experience managing remote teams)
- Can work EST hours and comfortable working across various time zones with global teammates
What You'll Love
- Unlimited vacation
- 2 volunteer days for community volunteering
- Health and dental benefits for you and your dependents from day one
- 401K matching
- Remote work environment + WFH stipend for your home office set-up
- Industry leading maternity and parental leave policy
- 24/7 employee assistance program which provides access to virtual healthcare, therapy, financial and legal assistance, wellness counselling and resources for family support.
- Joining a forward-thinking team that genuinely cares and wants you to succeed
Our Values
- Integrity: We are fair and transparent in everything we do and hold each other accountable for our actions.
- Leadership: We lead by example and inspire each other to reach for new heights.
- Openness: We are open and honest and share our ideas with care and consideration.
- Growth: We are lifelong learners who choose resilience and grit over defeat.
- Innovation: We seek out new ways to solve problems and don’t stop until we’ve created a higher standard.
- Customer: Our customer is at the center of everything we do. Their success is our success.
