Senior Growth Marketing Manager

At Jobscan, we’re passionate about empowering job seekers to land more interviews with AI. We have helped millions of job seekers get more interviews in 100+ countries. Jobscan’s platform benefits job seekers, employers, universities, and communities. We're a fast-growing startup 🚀. Since its founding in 2014, Jobscan has thrived for 11 years as a 100% self-funded company, achieving consistent profitability and rapid growth without VC investment. Recently, we’ve transformed into an AI-first company, leveraging cutting-edge tools to enhance operations and our product. This independence allows us to stay laser-focused on our customers, delivering impactful solutions for job seekers. Join us if you wish to be a part of a company that makes a real difference in people’s lives ❤️! As a Senior Growth Marketing Manager, you will play a critical role in driving customer acquisition, retention, and revenue expansion. You will lead performance marketing strategy and execution across paid channels, SEO, lifecycle marketing, and experimentation. This is a high-impact, data-driven role for someone who speaks in metrics, ROI, and business outcomes. The ideal candidate thrives in ambiguity, owns outcomes, and brings a sharp analytical lens to every marketing decision. You’ll work closely with cross-functional partners and lead marketing specialists to drive measurable business results. What you'll help us with:

Performance & Growth Marketing:

Develop and advise on high-ROI growth strategies across paid media, lifecycle/email, and affiliate.

Own and optimize conversion funnels across key stages (landing → trial → paid → retained) with a CRO mindset.

Own marketing automation including onboarding, trial conversion, and reactivation flows.

Analyze and report on marketing performance using tools like GA4 and Looker.

Plan and execute A/B and multivariate tests to improve conversion funnels and reduce churn.

Define and monitor key metrics (CAC, LTV, ROI, conversion rates), using data to guide investment decisions.

Manage a performance marketing budget with accountability for measurable revenue impact ($1M+ in revenue growth).

Continuously optimize campaigns and funnels for scale, efficiency, and growth velocity.

Channel Ownership & Campaign Execution:

Oversee paid acquisition and retargeting campaigns across SEM, Paid Social, and emerging channels.

Lead execution of high-impact campaigns and promotions

Own affiliate marketing channel performance, including onboarding, compliance, and partner management.

What will help you succeed here:

Must Haves:

5+ years in growth or performance marketing in consumer tech startup environments.

Proven experience generating measurable revenue growth through digital marketing channels.

Strong command of performance marketing metrics: CAC, LTV, payback period, retention, churn, ROI.

Advanced analytics skills

Deep expertise in performance marketing and experimentation

Hands-on experience with marketing automation platforms (HubSpot preferred).

Comfortable in a high-autonomy, fast-paced, and ambiguous startup environment.

Exceptional communication and collaboration skills across functions and levels.

Nice-to-Haves:

Experience managing affiliate partnerships.

Background in conversion rate optimization (CRO) and funnel strategy.

Knowledge of SQL for querying performance data.

Experience managing or mentoring a small team.