Senior Growth Director, B2C GTM

A high growth technology company is entering a new era of global expansion — with operations spanning Asia Pacific and the Middle East and now scaling their footprint to other continents. To support this transformation, we are seeking a senior leader who can bridge strategy and execution, consulting structure and commercial reality.

This role carries the accountability of building a full-suite global B2C GTM function — from blueprint to execution — and will directly influence executive decisions across brand, market entry, and performance.

This role also serves as a successor pipeline as such it is only designed for a leader who combines strategic clarity, gravity and readiness, high level of thought leadership, commercial depth, and the ability to influence C-suite stakeholders.

B2C Go-to-Market

• Design and lead the complete B2C GTM framework for the company’s global products — building value propositions that resonate across multiple consumer markets.
• Define how brand, product, and performance marketing intersect to create commercial impact — owning the strategy from proposition through execution.
• Strengthen marketing performance metrics and align with the commercial teams on customer acquisition and retention strategies.
• Develop scalable market entry playbooks for new countries, ensuring speed, consistency, and localized differentiation.
• Partner with Product, Marketing, and RevOps to evolve the customer experience and align pricing, packaging, and communications with business outcomes.
• Act as the senior commercial voice for B2C, translating data and market signals into strategic, actionable insights.

Consulting & Transformation Leadership

• Bring structured, consulting-grade thinking to re-architect how the company approaches growth.
• Build frameworks, toolkits, and case-study-based approaches that translate into executable commercial action plans.
• Serve as the bridge between consulting discipline and operator execution — able to present to the Board one day and deploy playbooks in the market the next.
• Lead internal alignment across Product, Technology, Finance, and Commercial to embed a unified operating rhythm for B2C GTM transformation.
• Use evidence-based methodologies and proven transformation case studies to guide decision-making and accelerate readiness.
• Provide thought leadership on commercial transformation, ensuring the company moves from a basic B2C GTM maturity to a globally consistent and high-performing growth engine.

Requirements

The Ideal Candidate

• Experience: 10–15 years in B2C GTM, commercial, or transformation leadership within technology, telco, or digital platform sectors.

• Consulting DNA: Former McKinsey, Bain, BCG, Accenture Strategy, or Big 4 practices (Monitor Deloitte, etc), now operating in a business-side commercial leadership role.
• Functional Strengths: Value proposition design, brand architecture, performance marketing, pricing strategy, partner enablement, and GTM scalability.
• Strategic Depth: Proven record of building or transforming GTM and commercial frameworks in high-growth or transformation-stage organizations.
• Leadership Style: Structured, calm under pressure, and able to influence diverse senior stakeholders with clarity and logic.
• Scope Readiness: Global mindset — able to operate across multiple time zones and business cultures.
• Personal Traits: Analytical yet pragmatic; resilient in ambiguity; drives execution through influence and systems thinking rather than hierarchy.

Benefits

At Substance, we believe in genuine connections, not just filling roles. If your profile is a strong match, you’ll hear from us within 1-2 weeks. If not, no empty promises—just know we appreciate your interest, and we’ll keep you in mind for future opportunities where you can truly make an impact. Our focus is on building meaningful partnerships, so when the right role comes along, we’ll be ready to make it count.

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