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Flourish

Senior Graphic Designer

New York , United States

TLDR

Help develop Flourish's visual identity and transform abstract financial concepts into clever visual solutions that influence client outcomes.

Since 2017, Flourish has been on a mission to help financial advisors evolve from holistic advice to holistic implementation to more fully serve their clients and achieve better outcomes. We focus on independent Registered Investment Advisors (RIAs), delivering financial products that advisors can’t easily access today through beautiful, scalable, and easy-to-use technology.

Today, we work with over 1,000 RIAs that collectively represent more than $2.6T in assets under management across two products — Flourish Annuities and Flourish Cash — and with our recent acquisition of Sora Finance, we’ll be adding a lending offering in 2026. Headquartered in New York City, we are an independently-operating, wholly-owned subsidiary of MassMutual Life Insurance Company.

Read on if you are interested in joining a small, highly-collaborative, rapidly-growing startup—backed by the support and stability of a Fortune 500 company.

About You

You are an expert visual storyteller, who understands that great design isn't just about making things look good or copying the latest trends—it’s about understanding your audience and business goals. It’s about turning those insights into clever concepts, and then bringing those concepts to life with great execution. You are comfortable with ambiguity and can take a vague idea and run with it. You have a "systems-thinking" mindset, meaning you don’t just design one piece in isolation; you envision how that piece fits into an ecosystem of collateral.

You love collaboration, whether it’s with other designers, marketing, or executives. You don’t just take feedback—you translate it into better solutions and are able to articulate your design intent to drive consensus.

You enjoy keeping up with the design industry and experimenting with new tools and techniques and are willing to learn or adapt new skills to get the job done.

You never settle for "good enough."

About the Role

As our Senior Graphic Designer, you will help develop our visual identity as we continue to grow and build our presence. You’ll bridge the gap between our financial technology, advisors, and their clients, transforming abstract concepts into clever, thoughtful, visual solutions. Whether you’re spearheading a brand evolution, designing high-conversion assets for marketing, or helping refine our digital experience, your work will directly influence how financial advisors help their clients reach their financial goals. In this role, you will be the primary designer working on Flourish’s outbound marketing activities, while working with product to ensure our brand remains cohesive and world-class.

Principal Responsibilities

  • Generate creative solutions and execute high-quality design work for brand identity, digital marketing, digital product, print collateral, presentations, video and motion graphics, and social media
  • Be marketing's go-to resource for design, while also assisting product designers, and other stakeholders to conceptualize and execute creative ideas
  • Manage multiple projects and timelines to deliver projects on time and to the highest quality
  • Maintain and evolve brand guidelines to ensure a cohesive look and feel across all platforms
  • Prepare production-ready files for both digital and print applications

Minimum Qualifications

  • Bachelor’s degree or higher in Graphic Design or related field or equivalent experience
  • 5+ years of experience, preferably within an agency or in-house creative department
  • A portfolio that demonstrates high-level conceptualization, strategic thinking, and execution across a variety of mediums
  • Expert level proficiency with Adobe Creative Suite
  • Strong understanding of typography, color theory, and layout principles
  • Ability to articulate design decisions to stakeholders and non-designers
  • Comfortable in a fast-paced environment with shifting priorities
  • A sharp eye for detail
  • Organized and capable of managing brand assets
  • Due to the nature of this position, as part of the background check process, candidates must be able to pass a fingerprint background check to qualify as a fingerprinted person under FINRA. For roles requiring registration, additional regulatory screenings may apply, including a review of Form U5 disclosures and other relevant licensing information.

Preferred Qualifications

  • Experience with Figma or similar UI/UX tools
  • Experience designing assets for marketing CRM platforms such as Hubspot, Marketo, Mailchimp, etc.
  • Experience with motion graphic and video tools, such as After Effects and Premier

At Flourish, we focus on ensuring fair, equitable pay by providing competitive salaries, along with bonus and incentive opportunities and benefits for all employees.

Base Salary Range: $148,300 - $194,600 plus bonus

Disclosures:

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

 Flourish

Flourish is dedicated to empowering independent Registered Investment Advisors (RIAs) by providing them with access to specialized financial products through intuitive, scalable technology. Our platform enhances the ability of advisors to shift from offering holistic advice to implementing effective financial solutions for their clients. With a growing presence in the market and a focus on collaboration, we're enhancing the advisory landscape for over 1,000 RIAs managing more than $2.6 trillion in assets.

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Salary
$148,300 – $194,600 per year
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