Cialfo is a leading platform connecting students, higher education institutions, and counselors through technology-driven solutions. Launched in 2017 with a mission to make education accessible to 100 million students, Cialfo provides a range of mobile and web solutions to students, K-12 institutions, and higher education institutions. We’re one of the fastest-growing tech startups in the region, consistently charting new heights!
About this role
We are looking for a seasoned Senior Graphic Designer to own the visual expression of Cialfo's brand across all marketing communications — and to act as the creative bridge between our marketing and product design teams, ensuring brand consistency extends seamlessly into our product and service experience.
This is a hands-on IC role. You will be the primary creative force behind compelling, publication-ready work across every major marketing touchpoint: digital advertising, social media, email, print, events, interactive experiences, and corporate collateral. Your work will directly touch millions of students, counselors, educators, and institutions worldwide.
We're looking for someone who brings both craft mastery and strategic brand thinking — someone who can execute independently at a high level, self-direct under ambiguity, and raise the creative bar across the team.
What you will be doing
- Lead the design and production of high-quality creatives for digital marketing campaigns, event experiences, interactive activations, and corporate collateral.
- Create and format all visual elements across social, email, print, and out-of-home — with a sharp eye for typography, layout, imagery, iconography, and brand consistency.
- Own Cialfo's brand identity expression across all internal and external-facing design work, serving as the brand guardian for the marketing function.
- Produce short-form motion graphics and video assets to support campaign storytelling across digital platforms.
- Collaborate cross-functionally with marketing, product, and content teams to ensure creative quality, cohesion, and impact across all touchpoints.
- Translate campaign briefs into creative concepts independently, with minimal direction required.
- Incorporate and synthesize feedback from multiple stakeholders into polished final deliverables.
- Mentor and provide creative direction to junior designers or agency partners where required.
About you
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Qualifications
- A degree or diploma in Graphic Design, Fine Arts, Visual Communication, Multimedia Design, or a related field.
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Experience
- 8+ years of experience as a Graphic Designer, with a strong portfolio demonstrating senior-level, digitally-focused marketing and advertising work.
- Demonstrated ownership of brand identity or brand systems in a previous role — not just execution, but building and maintaining visual standards.
- Proven experience producing work across the full marketing mix: social, email, digital advertising, print, and OOH.
- Solid working knowledge of motion graphics and video editing, with experience delivering short-form video assets for campaigns.
- A personal portfolio or website showcasing work across multiple media types and campaign styles (required — applications without a portfolio will not be reviewed).
- Experience working in or closely with advertising agencies is strongly preferred.
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Skills & qualities
- Expert-level proficiency in Adobe Creative Suite — Illustrator, Photoshop, Premiere Pro, and After Effects.
- Deep command of graphic design fundamentals: typography, layout, color theory, and brand systems.
- Ability to independently interpret a brief and develop a creative concept through to final production.
- Strong verbal and written English communication skills — able to present and defend design decisions to non-design stakeholders.
- Proven ability to manage multiple concurrent projects of varying complexity, meeting deadlines consistently without sacrificing quality.
- Comfortable working independently and thriving in a fast-paced, cross-functional environment.
- Fluency in current design trends, digital production standards, and emerging tools.
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Good to have
- Working knowledge of Canva Pro — ability to build and maintain templates for non-designer use.
- Experience designing for ed-tech, consumer apps, or internationally diverse audiences.
- Familiarity with basic UX principles and an understanding of how brand translates into product UI.
