Senior Global Campaign and Digital Marketing Manager

Lookout, Inc. is a globally recognized cybersecurity leader delivering advanced protection for the most vulnerable element of any enterprise security strategy — human error and manipulation. Cloud-native by design, the Lookout platform offers rapid, scalable deployment and simplified security operations, defending the frontline of human-centric attacks—the mobile device. Attackers now target the human element more than ever, with mobile devices providing the most direct path to their victims. Using social engineering techniques that exploit basic human instincts like trust, curiosity, and urgency, they deceive users into revealing sensitive credentials, allowing them to slip past legacy security solutions.

Lookout Endpoint Detection and Response (EDR) continuously monitors mobile endpoints for signs of human-centric attacks, as well as traditional malware, software vulnerabilities, and other anomalous activity. It uses advanced threat detection techniques, including artificial intelligence (AI) and behavioral analysis, to identify threats before they escalate across the enterprise. Learn more at www.lookout.com and follow us on the Lookout Blog, LinkedIn, and X.

As Lookout enters its next phase of growth, we’re scaling our global marketing engine to drive demand, pipeline, and brand leadership. We’re looking for an experienced Senior Global Campaign & Digital Marketing Manager to build and run world-class campaigns that accelerate growth and fuel sales.

The Role

In this highly visible role, you will own the strategy and execution of integrated global marketing campaigns designed to drive awareness, engagement, and pipeline. You’ll be responsible for orchestrating multi-channel programs—paid, owned, earned, and partner—to generate qualified demand for Lookout’s cybersecurity solutions.

This is an opportunity to shape Lookout’s growth strategy, working at the intersection of digital marketing, campaign orchestration, demand generation, and pipeline impact.

Key Responsibilities

Campaign Strategy & Orchestration

• Develop and execute global, integrated marketing campaigns aligned to business priorities and target personas.
• Partner with Product Marketing, Field, and Sales to define campaign strategy, target segments, messaging, and offers.
• Build campaign blueprints that span top-, mid-, and bottom-of-funnel tactics to drive engagement and conversion.

Digital Marketing Leadership

• Own digital demand strategy across paid media, email, web, social, SEO/SEM/GEO, and ABM channels.
• Manage performance marketing campaigns with a focus on pipeline generation and ROI.
• Continuously optimize channels and content through data-driven insights and testing.

Pipeline Impact & Measurement

• Establish clear KPIs for pipeline contribution, lead quality, conversion rates, and ROI.
• Partner with Marketing Operations to build dashboards and track performance across the funnel.
• Identify optimization opportunities across the buyer journey to accelerate velocity and improve efficiency.

Cross-Functional Collaboration

• Collaborate closely with Product Marketing, Field Marketing, Partner/Channel Marketing, and Comms to ensure consistent and impactful execution.
• Coordinate campaign rollout across regions to ensure global scale with local relevance.
• Partner with SDR/BDR and Sales teams to align lead follow-up and conversion plays.

About You

• 8+ years of experience in B2B demand generation, digital marketing, or integrated campaign management.
• Proven track record driving pipeline growth for cybersecurity or SaaS companies.
• Deep understanding of digital channels, performance marketing, and modern campaign orchestration.
• Strong analytical skills and experience with marketing automation, CRM, and reporting tools (e.g., Marketo, Salesforce, 6sense, Google Analytics, etc.).
• Excellent cross-functional communication and project management skills.
• Ability to thrive in a fast-moving, high-growth environment.
• Ability to travel 20-30% of the time.