Senior Financial Analyst (Profitability)

This position is an exciting opportunity for a finance professional to develop their career in FP&A with exposure to commercial finance and profitability analytics. The role is based out of Cricut’s headquarters in South Jordan, Utah, and will work collaboratively with cross-functional leadership across departments.

This position requires an individual to be local and willing/able to work onsite each week at least Monday through Thursday, with Fridays usually allowing flexible work locations, although you may be asked to come to the office if needed.

Key Responsibilities

• Analyze customer profitability trends to evaluate business performance and provide actionable insights to optimize overall strategy and distribution effectiveness
• Lead development and enhancement of internal reporting and data visualizations to support sales and sales operations
• Identify opportunities to improve finance processes and drive implementation of automation solutions to enhance reporting speed, accuracy, and insight generation
• Partner closely with the Data Engineering team to support finance data automation initiatives and enhance reporting and data visualization capabilities
• Develop a deep understanding of the Cricut business model to deliver ad-hoc analysis
• Support FP&A and accounting peers during monthly and quarterly financial close processes
• Deliver executive-level analysis and presentations to support strategic decision-making
• Demonstrate strong ownership, influence, and cross-functional collaboration in driving business outcomes

• Bachelor’s degree in business, finance, accounting, or other related field
• 4+ years of finance, pricing, accounting, or similar experience
• Demonstrated ownership of reporting, automation, or process improvement initiatives
• Proficiency in MS Excel with exposure to ERP systems (SAP, Oracle, etc.)
• Experience partnering with Data Engineering or BI teams to support finance data automation initiatives and develop reporting and visualization solutions (e.g., Tableau, Domo, Power BI)
• Experience leveraging automation tools and AI solutions to drive process optimization and analytical efficiency
• Intellectual curiosity and a passion for corporate strategy
• Self-starter that assumes ownership of responsibilities and can deliver results amidst ambiguity
• Ability to work under pressure and deliver executive-level presentations
• Willingness to be in office 4+ days weekly and contribute to a lively team environment

We’ve Got You Covered

At Cricut, we take care of our people. Enjoy competitive Medical, Dental, and Vision coverage, a 401(k) match, generous PTO, tuition reimbursement, and a yearly lifestyle stipend to support your wellness and passions. You’ll also receive exclusive employee discounts—and best of all, you’ll be surrounded by some of the most talented, creative, and curious minds out there.

A Quick Note Before You Apply…

Cricut is in an exciting chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across everything we do. This is an incredible opportunity for the right kind of person—but it’s not for everyone.

We’re looking for A-players—people who thrive in dynamic environments, turn challenges into momentum, and consistently deliver their best work. If that sounds like you, read on.

Here’s what makes someone a great fit for this role (and for this moment at Cricut):

• You move with urgency. You don’t wait for perfect clarity to act—you start, learn, and adjust.
• You set high standards. You take ownership, deliver quality, and hold yourself accountable.
• You stay focused when things move fast. You prioritize what matters most and tune out the noise.
• You collaborate like a pro. You elevate others, communicate clearly, and bring a low-ego, high-output energy.
• You embrace AI as part of your toolkit. From idea exploration to data analysis and creative problem-solving, you leverage AI to accelerate innovation and amplify impact—because technology and creativity go hand-in-hand here.

One More Thing (It’s a Big One)

This role is in-office at least 4-5 days per week. We believe real collaboration, innovation, and culture are built face-to-face. If you’re energized by working alongside smart, kind, creative people—and love those hallway conversations that spark the next great idea—you’ll feel right at home.

If you’re looking for a fully remote role, this may not be the right fit. But if you’re excited by challenge, purpose, and building something better—let’s make something amazing together.

Relocation Statement:

• This position is not eligible for relocation assistance.

What to Do Next: Please attach your resume, cover letter and/or include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.

Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.