Sitecore
Senior Field Marketing Manager
TLDR
This role focuses on driving revenue through strategic integrated marketing programs aimed at customer migration to cloud services and maximizing pipeline from existing customers.
Location: Remote, Eastern Time Zone US – hybrid if in Greater Boston Area
About Us:
At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalized digital experiences that connect the world. We empower the world’s most iconic brands to build lifelong relationships with their customers—seamlessly, smartly, and at scale.
As the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day. Trusted by global leaders such as American Express, Porsche, Starbucks, and L’Oréal, Sitecore helps brands transform engagement through experiences that are not only personalized, but predictive and dynamic.
Our foundation is our people—a diverse, passionate, and collaborative global team spanning over 25 countries. We believe that every experience matters, and that belief starts with how we work together. https://www.sitecore.com/company">Our values guide how we lead, innovate, and connect. They are the behaviors that bring our mission and vision to life, every day, in every interaction.
As we continue to evolve, we are actively cultivating AI skills across our teams to unlock new levels of creativity, efficiency, and insight. From engineering to customer experience, AI capabilities are becoming integral to how we design, build, and deliver the next generation of digital experiences.
Learn more at Sitecore.com
About the Role:
This role is a pipeline-first position focused on driving revenue from Sitecore’s existing customer base. You will influence the strategy and execution of integrated marketing programs that accelerate customer migration to the cloud and expansion across the portfolio.
You think like a demand generation leader but operate with the precision of a field marketer—segmenting the install base, activating high-value accounts, and partnering deeply with Sales, Account Management, and Partners to convert engagement into pipeline and revenue.
This is not a lifecycle or relationship marketing role. It is a growth engine role, where the install base is treated as a primary source of pipeline.
What You’ll Do:
Install Base Strategy & Pipeline Ownership
- Own the end-to-end install base marketing strategy for North America, with accountability for migration and expansion pipeline generation.
- Segment the install base by migration readiness, product usage, contract timing, and growth potential to drive highly targeted programs.
- Build and execute integrated marketing plans aligned to revenue goals and account priorities, ensuring tight alignment with Sales and Account Management.
Migration Marketing (Primary Motion)
- Design and execute programs that accelerate migration from legacy products (XM/XP) to XMC Cloud, with pipeline and meetings as core outputs.
- Create urgency through partner with cross functional owners to execute against multi-channel campaigns (digital, field events, executive engagement, direct outreach) that overcome barriers like cost, complexity, and timing.
Field Marketing Execution
- Plan and deliver high-impact field programs (events, roundtables, ABM plays) tailored to install base segments.
- Partner with Sales, SDRs, and partner teams to accelerate pipeline creation and conversion across the funnel.
Expansion & Growth Marketing
- Use intent data, product insights, and account signals to prioritize high-opportunity accounts and refine targeting.
- Activate programs such as executive roundtables, events, webinars, and digital campaigns to open new buying conversations and expand footprint.
Measurement & Optimization
- Own reporting on pipeline generated, influenced revenue, conversion rates, and ROI across all install base programs.
- Establish a closed-loop feedback system with Sales to continuously refine targeting, messaging, and investment.
- Use analytics tools (e.g., Salesforce, Power BI, intent platforms) to guide decisions and optimize performance.
Measures of Success:
- Migration pipeline generated from the NA install base
- Expansion (cross-sell/upsell) pipeline and revenue influenced
- Install base engagement and coverage across priority segments
- Conversion rates across marketing-to-sales funnel stages
- Sales and Account Management alignment and adoption of marketing programs
What You Need to Succeed:
- 7+ years in B2B marketing, with strong experience in demand generation, field marketing, or account-based marketing
- Proven ability to drive pipeline from existing customers, not just net-new acquisition
- Experience building and executing integrated, multi-channel campaigns tied to revenue outcomes
- Strong partnership with Sales, Account Management, and partners; comfortable in pipeline reviews and account planning
- Data-driven mindset with experience using CRM, marketing automation, and analytics tools (e.g., Salesforce, Power BI, 6sense)
- Experience in enterprise SaaS, digital experience platforms, or migration/modernization programs strongly preferred
Additional Skills That Can Set You Apart:
- Pipeline-first thinker who prioritizes revenue impact over activity
- Highly collaborative operator who integrates across marketing, sales, and partners
- Strategic yet hands-on—comfortable moving from segmentation strategy to campaign execution
- Strong bias for action, experimentation, and continuous optimization
Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic.
Compensation details: the base salary for this role ranges from $120k to $150k
Sitecore offers a comprehensive benefits package, including multiple health insurance options (medical, dental, and vision coverage), a 401(k) retirement plan with company matching contributions, generous paid time off (vacation/PTO, paid sick leave, and paid holidays, as well as paid volunteer days), fully paid parental leave for new parents, company-paid disability insurance (short-term & long-term coverage) and life insurance, and an Employee Assistance Program supporting employees’ well-being, and a number of voluntary benefits to choose from available upon date of hire.
Sitecore delivers a powerful digital experience platform that integrates content, commerce, and data, allowing brands to create personalized and adaptive customer interactions. Designed for global leaders, our software helps iconic brands engage with their audiences in meaningful ways, helping to foster lifelong customer relationships.
- Founded
- Founded 2001
- Employees
- 500+ employees
- Industry
- Internet Software & Services
Field Marketing Manager