Who You Are

You will act as the dedicated local CMO, responsible for driving the end-to-end revenue pipeline within this highly strategic market. This role applies the full Strategic Dual Mandate within your territory: driving pipeline creation and acceleration while simultaneously executing community building and advocacy that secures long-term revenue. You own the NYC regional budget and execute a self-defined local campaign strategy, ensuring rigorous adherence to all central Brand standards. You are the primary in-market partner to the regional Sales team.

Your Success Profile

As the Senior Field Marketing Manager, New York City, you will play a pivotal role in:

• Generating and accelerating pipeline by developing and executing high-impact field marketing programs.
• Building strong local brand presence by engaging with key business communities, partners, and organizations.
• Strengthening customer relationships by hosting immersive experiences that deepen customer loyalty and advocacy.
• Collaborating with Sales & Partnerships to create seamless regional strategies that support revenue growth.
• Optimizing field marketing playbooks and sharing best practices across teams to drive scale and efficiency.

What You Will Work On

Drive Local Outcomes

• Pipeline Strategy & Execution: Own the localized GTM strategy and execution roadmap for your assigned territory. You are directly accountable for translating national objectives into locally relevant campaigns that drive pipeline creation and acceleration.
• Budget Ownership & ROI: Manage and own the localized marketing budget for your specific territory. You are responsible for strategically allocating funds across high-impact activities to maximize ROI against regional pipeline and revenue targets.
• Local Activations: Design and execute high-value, relationship-driven activations, including targeted Sales Activations (Executive Dinners, Workshops) and bespoke local events.
• Demand Generation Programs: Design and execute programs focused on driving pipeline velocity and targeting high-intent accounts. This includes leading localized campaign activation (e.g., coordinated outbound sequences, gifting programs, developing local webinars for active deals).
• Strategic Partner GTM Execution: Design and execute programs focused on partner referral activation and pipeline growth. This includes running co-hosted events, leading joint pipeline reviews with partners, and ensuring seamless lead flow for partner-sourced opportunities.
• Community & Retention Programs: Drive local community engagement and customer advocacy programs (e.g., local user groups, customer roundtables) focused on generating measurable revenue outcomes such as customer referrals, testimonials, and retention influence.

Sales Partnership and Alignment

• Territory Planning: Serve as the primary marketing partner to the regional Sales Manager, co-owning the quarterly GTM execution plan and local account prioritization.
• Account Activation: Design and execute multi-channel plays (e.g., regional ABM, partner co-outreach) targeting high-value accounts.
• Sales Enablement: Create and deliver targeted, localized sales enablement materials and talking points that allow the regional Sales team to effectively follow up on leads and convert opportunities generated by your activities.
• Operational Compliance: Monitor and enforce strict adherence to internal Sales SLAs for lead handoff and follow-up from all local activations.

Operational Excellence and Governance

• Localizing Central Campaigns: Serve as the operational program manager for all regional components of broader Demand Generation campaigns (e.g., managing regional follow-up for webinars and central events).
• Execution Rigor: Ensure all in-market activities strictly adhere to the execution playbooks, brand identity, and standards set by the Brand team.
• Reporting & Optimization: Rigorously track and report on performance metrics (e.g., IO volume, pipeline influence, ROI) for all regional activities. You will use this data to inform continuous optimization and resource allocation decisions in partnership with your Regional Manager.

How You Will Do Your Work

Success in this role requires a combination of strategic thinking, execution excellence, and strong cross-functional collaboration. You will excel if you:

• Think Big & Move Fast – You’re a self-starter with the ability to build programs from scratch while driving results in a fast-paced environment.
• Are a Relationship Builder – You have deep connections in South Florida and a proven track record of engaging with local business communities, influencers, and partners.
• Have a Data-Driven Mindset – You measure what matters and use analytics to optimize event impact and pipeline acceleration.
• Thrive in Collaboration – You seamlessly partner with Sales, Partnerships, and Growth Marketing teams to align regional marketing efforts with business goals.
• Have Executive Presence – You can confidently represent the Justworks brand at events, lead workshops, and engage with stakeholders at all levels.

In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:

• Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others.
• Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.
• Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude.
• Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example. 
• Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.”

Qualifications

• Pipeline Focused Operator: Minimum of 7 years of experience in B2B Field Marketing or Integrated Marketing with a proven track record of personally executing localized campaigns that generate measurable pipeline and revenue outcomes.
• Owner Mindset (Local CMO): You possess the entrepreneurial drive to treat your assigned territory as your own business, owning both the strategy and execution required to hit aggressive regional goals.
• Results-Driven Partner: Experienced in building strong relationships with regional Sales teams and translating GTM strategy into actionable, jointly-executed field plays.
• Execution Excellence: Highly organized with a fierce attention to detail, capable of managing complex event logistics, multiple simultaneous campaigns, and rigorous follow-up processes.
• Data-Informed: Proficient in using CRM (Salesforce) and marketing analytics tools to track ROI, optimize spending, and drive data-backed decision-making at the territory level.

Why Join Us?

• Make an Impact: Lead highly visible, strategic marketing efforts in a priority growth region for Justworks.
• Build Something Meaningful: Help shape and scale Justworks’ regional marketing presence in the New York City area
• Collaborate with the Best: Work cross-functionally with Sales, Growth Marketing, and Partnerships to drive measurable business outcomes.
• Engage & Inspire: Create unforgettable brand experiences that build long-term relationships with customers and partners.

The base wage range for this position based in our New York City Office is targeted at $137,500.00 to to $151,250.00 per year.

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