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TRACTIAN
TRACTIAN

Senior Field Marketer

Atlanta, U.S.
Full-Time
Remote

TLDR

Create and execute localized marketing strategies to enhance brand awareness and drive growth in the industrial sector through targeted events and partnerships.

Marketing at TRACTIAN   TRACTIAN’s Marketing team integrates Growth, Branding, and Product Marketing to craft a seamless, end-to-end experience for our technical audience. In close collaboration with Sales, Product, and Customer Success, we ensure that our messaging and visuals reinforce every stage of the customer journey—from initial awareness to deep engagement and lasting value. Committed to excellence, we create clear, compelling, and visually striking materials that showcase TRACTIAN’s technical expertise and transformative solutions.   What you'll do   As a SeniorField Marketer, you will create, plan, and execute localized and 1:1/1:few marketing strategies to drive brand awareness, lead generation, and sales pipeline growth. You’ll plan and manage targeted events, campaigns, and strategic partnerships to engage key decision-makers in the industrial sector. Working cross-functionally with Sales, Product Marketing, and Demand Generation, you’ll ensure alignment and maximize the impact of field marketing initiatives. Responsibilities

  • Develop the United States regional marketing strategy along with our 1:1 and 1:few plans.

  • Develop and run ABM webinar, events, and other tactics for existing and potential clients, ensuring tailored content that aligns with their needs and drives engagement.

  • Lead the communication with sales to identify key accounts, plan regional activities, and provide field feedback to corporate campaigns.

  • Work with Product Marketing and Content teams to customize messaging and marketing assets for regional campaigns.

  • Analyze field marketing performance, leveraging insights to optimize future activations.

  • Build relationships with industry associations and organizers to secure sponsorships and speaking opportunities.

  • Manage vendor relationships to ensure seamless execution of field marketing activations.

  • Work closely with the Field Marketing Events team to ensure targeted event strategies and outreach.

    • Requirements

  • Proven experience in B2B field marketing, campaign management, and ABM planning, preferably in industrial or technical industries.

  • Strong attention to detail and aesthetic sense to ensure events are visually appealing and align with brand standards.

  • Quick-thinking and adaptable, with the ability to manage unexpected challenges and last-minute changes.

  • Experience collaborating with sales teams to support account-based marketing initiatives.

  • Willingness to travel for events and on-site activations.

    • Bonus Points

  • ABM Certification

  • Familiarity with predictive maintenance, IoT, or related industrial technology.

  • Experience managing sponsorships, speaker engagements, and conference partnerships.

  • Proficiency in marketing automation tools, CRM, and data analytics platforms.

  • Ability to develop creative, experiential marketing strategies to drive customer engagement.

    • Compensation
     
    Competitive Salary
    Premium Medical, Dental, and Vision Coverage
    Paid Time Off (PTO): 15 Days
    401(k) Retirement Plan
    Language Learning Opportunities - Take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reach.
    Birthday Time Off - Celebrate your birthday with a paid day off during your birthday week.
    Gympass Membership - Access a wide range of gyms and training programs.
    Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
    Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.

    Benefits

    Health Insurance

    Premium Medical, Dental, and Vision Coverage

    Fully funded trip after four years

    Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.

    Paid Time Off

    Paid Time Off (PTO): 15 Days

    TRACTIAN
    TRACTIAN

    TRACTIAN is committed to reimagining manufacturing through an integrated ecosystem of products, services, and experiences. We build all-in-one software solutions that combine predictive maintenance and process management with innovative IoT devices, empowering enterprises to optimize operations and enhance machine reliability. Our focus on precision, efficiency, and emerging technologies sets us apart in the industrial tech landscape.

    Founded
    Founded 2019
    Employees
    11-50 employees
    Industry
    Industrial Conglomerates
    Total raised
    $64M raised
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