Senior Federal Marketing Manager (REMOTE, DC Area)

At Veeam, we are in search of an experienced, innovative Sr. Federal Marketing Manager to help transform our positioning for Veeam’s solutions across the federal market and drive pipeline for the Fed business. Reporting to the Sr. Manager of US Federal Marketing, you will be responsible for raising the profile and owning the message for our offerings within the federal community. This includes messaging, positioning, web, go-to-market strategy, event strategy, and creative cross-functional marketing activities that appeal to technical decision-makers, executive decision-makers, and IT administrators. You will serve as the expert on the market for Veeam and the voice of the customer—representing their care abouts and preferences from where and how they consume information to the product features and capabilities that matter to them. You will also develop and execute marketing strategies and programs that drive brand awareness, customer engagement, and sales growth for the Federal Segment. This role involves close collaboration with sales teams, product marketing, and other stakeholders to create effective marketing initiatives tailored to the unique needs of the market. 

Responsibilities: 

• Market Strategy Development: Design and implement field and content marketing strategies that align with overall business objectives and effectively target local markets to drive demand and sales. Deliver innovative approaches to capture the attention of federal prospects and customers 
• Content Creation: Collaborate with creative teams to produce relevant marketing materials, including brochures, social media content, email campaigns, and promotional collateral that resonate with local audiences. Understand and advocate for the buyer and customer persona, through all phases of the purchase and customer lifecycle 
• Develop differentiated product messaging and positioning that sets Veeam apart with customer understanding, competitive differentiation, and grasp of market dynamics and federal mandates and directives 
• Align Veeam’s cybersecurity messaging with specific Executive Orders, Mandates and Directives 
• Create and own product content for the federal pages on Veeam.com, product and promotional assets, sales cadences, blogs, and assist in delivering the solution value proposition via webinars, events, and training 
• Plan and execute federal market focused product/feature launch efforts, bridging the gap between Product Management and Sales 
• Collaborate with sales to understand & support ongoing enablement and asset needs and maximize the impact of messaging 
• Responsible for sales, channel and service provider enablement alongside the Sales Acceleration team 
• Be effective in simplifying technical content into easy to understand benefits for our end users and ecosystem partners, winning the hearts and minds of prospects and renewals 
• Be comfortable engaging upstream with Product Management and downstream with field marketing and sales and effective managing up the management stack 
• Campaign Execution: Plan, execute, and manage marketing campaigns and programs, including events, promotions, and digital marketing initiatives, tailored to the local audience. 
• Collaboration with Sales Teams: Work closely with sales representatives to understand market dynamics, customer needs, and sales goals, ensuring marketing efforts support local sales initiatives.  Partner with SDR teams to ensure strong lead follow-up.  
• Customer Engagement: Develop programs to engage and nurture relationships with customers and prospects, enhancing brand loyalty and customer retention. 
• Market Research and Analysis: Conduct market research to identify trends, competitive landscape, and customer preferences in the local market, using insights to inform marketing strategies. 
• Event Planning: Organize and manage local events, such as trade shows, community outreach programs, and customer appreciation events, to drive brand visibility and engagement. 
• Performance Measurement: Monitor and analyze the effectiveness of marketing initiatives in the field, utilizing metrics and KPIs to optimize strategies and report on ROI. 
• Budget Management: Manage the field marketing budget, ensuring effective allocation of resources for maximum impact. 

Requirements:

• Creative and innovative: willing to introduce new ideas (programs, events, assets, approaches, techniques, messages, etc.) and push the envelope to win market and mindshare 
• Data driven – Set goals and continuously improve on metrics 
• 5-7+ years experience in product marketing, product management, or field marketing role in B2B software. Backup, recovery, security and monitoring experience is highly desired 
• Relevant experience in high tech: security, backup & recovery, preferred but not required 
• Eager storyteller who can articulate, both verbally and in writing, a compelling vision 
• Strong technical acumen with ability to quickly synthesize technical content into ‘positioning’ for non-technical audiences and craft messaging that connects with both internal stakeholders, partners and customers 
• Self-Starter: manage multiple initiatives simultaneously and lead autonomously 
• Driven Leader who is comfortable in a start-up like environment and can operate independently to build out new programs and initiatives 
• Team player: work across an organization to build a plan, get alignment and execute 
• Bachelor’s degree in Marketing/Business Administration highly desired. MBA preferred 
• Comfortable with Marketing Automation Tools 
• Willingness to travel up to 20%

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