Support the planning and execution of integrated PR strategies for high-impact launches, managing strong media relationships in a fast-paced broadcast environment.
Role Overview:
The Senior Executive – Public Relations will support the planning and execution of integrated PR strategies for COLORS’ fiction, non-fiction, and marquee properties.
The role requires strategizing for shows, hands-on execution, strong media relationships, and the ability to manage multiple stakeholders in a fast-paced broadcast environment. This position is critical as COLORS enters a high-growth phase in 2026, with multiple high-impact launches.
Key Responsibilities:
Execute show-specific PR strategies aligned with programming and brand objectives across fiction, non-fiction, and marquee properties.
Plan and manage end-to-end publicity including media launches, press meets, interviews, photo-ops, junkets, and on-ground activations.
Manage day-to-day media relations across Mumbai, Delhi and regional markets, driving sustained coverage across print, digital, television, radio, and social media.
Act as the primary point of contact for internal stakeholders including Programming, Marketing, Creative, Commercial, Finance, Sales, Talent Management, and Legal teams to ensure seamless alignment.
Liaise closely with external stakeholders such as production houses, event agencies, talent teams, and channel partners to manage narratives, approvals, and timelines.
Coordinate with PR agencies and external vendors to align on strategy, review deliverables, crisis communications, show positioning, reputation management and ensure timely execution of campaign milestones.
Track media coverage, compile reports, create creative presentations and optimize ongoing and future campaigns.
Desired Skills & Competencies:
Understanding of the entertainment ecosystem.
Proven ability to manage media relationships and drive high-impact coverage.
Excellent written and verbal communication skills.
Strong organizational and project management abilities with attention to detail.
Ability to thrive in a fast-paced, high-pressure environment with tight deadlines.
Stakeholder management skills with a collaborative and solution-oriented approach.
