Lead key account management and drive brand performance through strategic partnerships and strong execution in the FMCG industry, leveraging cross-functional collaboration and market insights.
Job Responsibilities
Key Account Management: Lead day-to-day management of key GT and MT accounts, including planning, negotiation, and execution of joint business plans.
Brand Growth & Distribution: Drive brand performance through distribution expansion, sales optimization, and strong in-store execution.
Trade & Campaign Execution: Support the development and rollout of brand campaigns, trade promotions, and visibility programs in line with brand and channel strategies.
Performance Tracking & Reporting: Maintain brand performance dashboards, sales trackers, and trade spend reports to monitor KPIs and guide improvement areas.
Cross-Functional Collaboration: Work closely with Sales, Trade Marketing, and Operations teams to ensure alignment in planning, supply chain readiness, and execution excellence.
Market Insights: Gather and share market intelligence, competitor activities, and channel opportunities to inform brand and business strategies.
Job Requirements:
Bachelor’s degree in Business Administration, Marketing, Commerce, or a related field.
3–4 years of experience in Brand Management, Key Account Management, or Trade Marketing within the FMCG, Retail, or Distribution industry.
Proven experience handling General Trade (GT) and Modern Trade (MT) accounts — from planning and negotiation to execution and performance tracking.
Demonstrated success in managing brand growth, campaign execution, and commercial performance delivery.
Experience working cross-functionally with Sales, Operations, and Marketing teams to deliver business objectives.
Strong analytical and communication skills, with the ability to translate data and insights into actionable plans.
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