As a Senior Executive, Media Planner at AnyMind Thailand, you will be responsible for driving successful digital marketing campaigns for our clients by developing and executing comprehensive media strategies. You will collaborate with cross-functional teams to ensure seamless campaign execution and optimize media strategies based on data-driven insights.

What You'll Do

Media Strategy Development: Develop and implement effective media strategies aligned with client objectives, target audiences, and industry trends.
Media Planning and Buying: Negotiate with media partners, manage media buying processes, and monitor campaign performance to optimize results.
Performance Analysis and Optimization: Utilize analytics tools to track campaign performance, identify key metrics, and make data-driven recommendations.
Team Leadership and Mentoring: Provide guidance and mentorship to junior team members and collaborate with cross-functional teams.
Industry Knowledge: Stay up-to-date with industry trends, emerging technologies, and best practices in digital media.
Presentation skill: Develop compelling presentation slides and present to internal teams and clients

Bachelor's degree in Marketing, Advertising, or a related field.
Experience in using AI for work is required.
Minimum 3 years of experience in Digital Marketing or Strategic Planning.
Able to communicate in English as an advanced level (global business clients)
Strong understanding of digital marketing principles and tactics.
Proficiency in using media planning tools and analytics software.
Excellent analytical and problem-solving skills.
Strong interpersonal and communication skills.
Ability to work under pressure and meet deadlines.
Passion for digital marketing and a willingness to learn and take on new challenges.

Full-Funnel Campaign Mastery: Crafting strategies for both brand awareness and direct conversions.
Data-Driven Funnel Optimization: Analyzing data to improve campaign performance at every stage.
Complex Media Negotiation: Securing optimal media buys for diverse campaign goals.
Rapid Digital Adaptation: Staying ahead of fast-changing digital media trends.
Cross-Team Leadership: Guiding teams and ensuring smooth campaign execution.
High-Pressure Results: Delivering strong campaign outcomes under tight deadlines.