Senior Executive, Influencer Marketing at AnyMind Group

Take your influencer marketing career to the next level with AnyMind Group SG! We’re looking for a Senior Influencer Marketing Executive based in Kuala Lumpur to lead strategic campaigns, manage key influencer relationships and collaborate across teams. Be part of our rapid‑growth journey and redefine digital marketing’s future!

Develop end-to-end influencer marketing strategies aligned with brand, product, or campaign objectives.
Collaborate with internal teams (D2C, Account Management (Agency/ Direct) and Digital Marketing) to integrate influencer marketing into broader campaigns.
Identify, vet, and recruit influencers that align with brand values and campaign goals.
Build and maintain long-term relationships with key influencers and talent agencies.
Negotiate contracts, usage rights, exclusivity, and deliverables.
Manage influencer campaign timelines, ensuring on-time deliverables and high-quality content.
Oversee content approval processes and ensure brand messaging is consistent and compliant.
Create detailed post-campaign reports with insights and recommendations.
Stay up-to-date on industry trends, platform algorithm changes, creator economy news, and cultural shifts.
Advise clients or internal teams on innovative influencer formats (e.g., live shopping, co-branded content, UGC, TikTok trends).
Lead internal brainstorms or workshops on influencer best practices.
Mentor junior team members, providing guidance and feedback on campaign execution.

Minimum 2 Year Experience: Prior experience in Influencer Marketing, Talent Management, or within a Media/Advertising Agency setting is required. A strong understanding of the digital marketing ecosystem is a must.
Highly Detail-Oriented: Strong attention to detail with the ability to take initiative, work independently, and manage multiple priorities in a fast-paced environment.
Organisational & Project Management Skills: Proven ability to plan, manage, and execute multiple influencer campaigns simultaneously—ensuring timelines, deliverables, and budgets are consistently met.
Excellent Communication Skills: Strong written and verbal communication skills are essential for crafting clear campaign briefs, reports, and professional correspondence with clients and creators.
Proficiency in Google Suite: Confident in using Google Workspace applications (Docs, Sheets, Slides, Gmail, Drive) for documentation, collaboration, and presentations.
Creative & Strategic Mindset: Ability to think creatively while aligning with brand strategy—comfortable brainstorming content ideas, adapting to shifting campaign goals, and reacting quickly to market trends.
Team Player with Flexibility: A collaborative mindset with the willingness to jump in wherever needed. Adaptable, responsive, and open to feedback in a dynamic, ever-changing industry.