As a Senior Executive, Influencer Management at AnyMind Thailand, you will play a pivotal role in driving impactful influencer marketing campaigns. You will be responsible for identifying, cultivating, and managing relationships with top-tier influencers and KOLs to elevate brand awareness and engagement. Your expertise in digital marketing and social media will be instrumental in crafting and executing strategies that resonate with target audiences.

What You'll Do

Influencer Identification and Relationship Building:

Research and identify key influencers and KOLs across various digital platforms to align with client campaign objectives.
Establish and nurture strong relationships with influencers, fostering long-term partnerships.
Negotiate and finalize contracts, ensuring mutually beneficial agreements.

Campaign Planning and Execution:

Develop comprehensive influencer marketing strategies, including campaign objectives, target audience, and key performance indicators (KPIs).
Collaborate with the creative team to produce engaging content that aligns with brand guidelines.
Oversee campaign execution, ensuring timely delivery and adherence to agreed-upon deliverables.
Monitor campaign performance and provide regular updates to clients.

Team Management and Development:

Industry Insights and Trend Analysis:

Stay updated on the latest industry trends, influencer marketing best practices, and platform updates.
Conduct competitive analysis to identify opportunities and optimize strategies.
Share insights and recommendations to drive continuous improvement.