The Task At Hand:
Break barriers. Unlock new markets. Build the future of regulated eCommerce.
Here at JuneShine Brands, Willie’s Remedy+ is redefining how consumers access modern THC beverages - and eCommerce is key to our next stage of growth. As part of the JuneShine Brands platform, this role sits at the intersection of digital commerce, regulation and market expansion.
As our Senior eCommerce Manager, you’ll manage eCommerce partnerships like GoPuff and Doordash, navigate state-by-state regulations, and develop compliant strategies to scale access nationwide, beginning in California.
If you’re energized by complexity, partnership building, and turning regulatory challenges into growth opportunities, this is your role.
Who You Are:
Strategic problem-solver who navigates regulatory complexity
Entrepreneurial and resourceful, finds legal solutions to market access challenges
Deep understanding of the three-tier system and DTC dynamics
Experienced partnership builder with e-commerce retailers
Comfortable with ambiguity in fast-paced startup environments
Strong collaborator across sales, marketing, and operations
Open to remote locations, but preferred locations are FL, TX, IL, TN
What You'll Do:
Ecommerce Strategy & Market Access:
Develop and execute strategy to maintain consumer access in markets where DTC shipping is restricted
Identify and implement legal workarounds through third-party ecommerce retailers
Lead California market strategy as first priority, then scale playbook nationally
Navigate complex state-by-state D9 THC regulations to maximize market coverage
Retailer Partnership Management:
Build and manage strategic partnerships with leading eCommerce retail platforms (GoPuff & DoorDash)
Negotiate terms, promotions and distribution to expand availability and accelerate growth
Optimize performance across platforms, including assortment, promotions and customer experience
Cross-Functional Collaboration:
Partner with Sales, National Accounts, and Regional teams to align eCommerce with market strategies and execution
Collaborate with Marketing, Operations, and Supply Chain to execute campaigns, manage inventory and ensure fulfillment
Provide regular performance updates and strategic recommendations to the President/CCO
Market Intelligence & Problem-Solving:
Stay ahead of evolving D9 THC ecommerce regulations and competitive industry trends
Identify market gaps and develop creative, compliant solutions to reach new consumers
Test, learn, and iterate on new eCommerce models and partnerships
Must Haves:
21 years of age or older at the time of application
Minimum of 4 years experience in eCommerce, digital commerce, marketplace management or revenue-driving digital, with at least 2 in a lead capacity
Minimum of 2 years experience in regulated categories (alcohol beverage, tobacco, nicotine or similar)
Hands-on experience with ownership of 3rd party eCommerce platforms or retail partners (eg; GoPuff, DoorDash, Instacart, Minibar, Amazon, etc.)
Experience operating within regulated, state by state compliance frameworks
Strong pricing and commercial decision-making skills, including experience managing state-level pricing, taxes, promotions, and margin considerations across digital channels
Working proficiency in Excel or Google Sheets sufficient to manage pricing, catalogs, and performance reporting (advanced modeling not required)
Nice to Haves:
Understanding of beverage distribution models and wholesaler networks
Experience working cross functionally with Sales, Marketing, Operations and Supply Chain
Experience navigating alcohol, tobacco, nicotine, or D9 THC regulatory constraints in eCommerce
Comfort presenting performance commercial performance insights and recommendations to senior leadership
Experience with analytics tools or data sources (eg VIP, IRI, Nielsen, CRM systems)
Strong problem-solving mindset in complex, ambiguous, or fast-changing regulatory environments
Commercially minded with an understanding of how pricing, availability, and visibility drive digital revenue growth
Compensation, Perks + Benefits:
Compensation:
$125,000 - $135,000 per year
The final offer will be based on several factors, including experience, skills, and overall expertise
Perks + Benefits:
Unlimited Paid Time Off
Healthcare coverage: up to 90% company contribution for employees and 25% for dependents
Voluntary vision, dental, and accidental plans401(k) with up to 4% company match12 weeks of paid Equal Parental Leave, $500 Baby Bonding Bucks, and a sustainable baby gift
Booch, spirit, beer, and soft good perks
And more!
Who We Are
Our Purpose: To make quality, purpose-driven beverages
Our Business: Our vision is to create the next-generation beverage platform, comprising distinct brands, each with its own ethos and purpose. Despite being a multi-billion dollar industry, it lacks options that cater to the next generation of drinkers who will demand more from their alcohol than a mere buzz. Disrupting this industry is a worthy, and massive opportunity.
Our Culture: Our core values are Quality, Transparency, and Team-First. We derive much of our management policy from a book we give you upon hiring, ‘Let My People Go Surfing', by Yvon Chouinard (founder, owner, Patagonia). Our policy is to allow workers flexible hours, provided the work gets done with no negative impact on others. Our ‘let my people go surfing’ policy demands that we hire very unique individuals; those with a combination of self-motivation, self-discipline, and energy.
JuneShine Brands is a purpose-driven organization composed of a diverse and dynamic group of individuals with varied backgrounds, passions, and beliefs. We are committed to fostering an inclusive environment where everyone’s unique perspectives are valued. We seek to hire self-motivated, independent thinkers, who embrace challenging the status quo. Join us at JuneShine Brands where you’re encouraged to bring your authentic self to your craft every day. As a proud equal opportunity employer, we are dedicated to ensuring fairness and equity in our hiring practices.
You must reside in the United States to be considered for this position.
This role supports multiple beverage brands within the JuneShine Brands portfolio, including alcohol and hemp-derived THC beverages.
All Juneshine Brands products are intended for adults 21+.
