Senior Director, US Hematology Marketing

Sobi is seeking a passionate, patient-centric, talented marketer for the role of Senior Director, US Hematology Marketing for the largest Sobi NA Franchise in Sobi. This individual leads the product strategy for significant product(s) in Sobi NA’s Hematology portfolio. You will lead cross-functional teams to develop disease and brand strategy, leveraging expertise in disease-state, market and patient segmentation, and brand promotion. The ideal candidate will have a proven track record in the hematology oncology space.

This role will lead a team of 4-5 marketers.

This role is flexible on location, with a preference near Waltham, MA and Raleigh, NC.

Key Responsibilities:
Including, but not limited to the following

• Lead branded marketing efforts for the hematology portfolio in the U.S., including all HCP, account-focused, and patient personal/non personal promotion, conferences, meetings and events
• Led development of the brand franchise and tactical plans
• Lead development, creation and implementation of branded omni-channel HCP and patient promotional initiatives
• Identify and address drivers and obstacles to brand adoption among target HCPs and Patients to inform brand strategy and franchise planning
• Develop, refine and evolve core disease and promotional campaigns for HCPs and patients that correspond to brand needs and market insights
• Collaborate with sales leadership and field teams to identify best practices and uncover needs/trends and build relationships to improve consistency of brand strategy execution
• Partner with analytics and market research to distill insights, validate business opportunities, optimize marketing mix, and monitor return on investment (ROI) of marketing programs
• Think holistically about the business and closely monitor performance against key metrics, taking accountability for driving success of initiatives over the long-term in a competitive market
• Lead all national congress strategy and execution, including vendor management, booth design, and internal coordination

Additional:

• Drive and support development of key meetings, such as National Sales Meetings and POAs
• Cultivate strong relationships and drive collaboration with all cross functional partners including sales, global commercial, regulatory, legal, analytics, market research, competitive intelligence, patient advocacy, patient services, field reimbursement, medical affairs, and market access
• Help develop hematology portfolio long range plan and forecast
• Manage vendors and marketing budget
• Collaborate to create and implement strategies with the Hematology Leadership Team both in North America and Global team
• Cultivate a collaborative team environment amongst the marketing team and cross functional partners 

Required Qualifications:  

• Bachelor’s Degree in relevant field; preferably in business, marketing or the sciences
• 12+ years of relevant pharmaceutical/biotech industry experience, including 5+years in marketing roles of increasing scope and people management responsibility
• Prior launch experience, including leading core marketing strategy and execution for launch
• Demonstrated experience establishing cross-functional project objectives and tactics
• Ability to navigate and be successful in a fast-paced, results-driven environment, managing through ambiguity
• Self-starter who functions well both independently or within a team. Demonstrated ability to lead without authority
• Strong project, vendor, and agency management track record, including resource allocation and fiscal management
• Experience in managing complex projects through Legal, Medical and Regulatory Approval
• Strong communication and interpersonal skills with the ability to influence across functions and levels
• Experience managing small or large teams of direct reports, and ability to influence without authority in a matrixed environment

Preferred Qualifications (not required):

• MBA in relevant field
• Experience working in Hematology and Oncology
• Experience working with an accelerated approval product
• Experience in HCP and Patient Marketing, Digital Marketing, Market Access, or Insights roles
• Rare disease experience

Compensation and Total Rewards at Sobi

At Sobi, we are dedicated to providing our employees with a comprehensive and industry-competitive total rewards package. Our compensation philosophy is designed to recognize and reward talent, ensuring that your contributions are valued and reflected in your overall rewards.

Your total compensation at Sobi goes beyond just your base salary and annual bonus. It also includes a robust suite of benefits, such as:

• A competitive 401(k) match to support your financial future.
• Tuition and wellness reimbursements to invest in your personal and professional growth.
• A comprehensive medical, dental, and vision package to prioritize your health and well-being.
• Additional recognition awards to celebrate your achievements.

The base salary range for this role is $207,000 – $260,000. Each individual offer will be determined based on several factors, including your experience, qualifications, and location. Additionally, this role is eligible for both short-term and long-term bonuses, as outlined in the plan details.

All Sobi employees need to demonstrate behaviors in line with Sobi's core values: Care, Ambition, Urgency, Ownership and Partnership. Are you ready to be on the Sobi team? Come join a culture that empowers every person to be the person that makes a difference for rare disease.

Why Join Us?

We are a global company with over 1,700 employees in more than 30 countries and are committed to the societies where we operate. With a deeply skilled management team directing our day-to-day wins, and a Board with a stellar track record, we’re ready to take on the world’s diseases, ailments and adversity. Our people believe they have the power to make a positive impact in others’ lives because that’s exactly what we do here. If you’re seeking a career that taps into your talents in a way that makes the world a better, healthier place, we just may have a job for you.

We know our employees are our most valuable asset, and our culture conveys that. We offer a competitive benefits package, to support the health and happiness of our staff.

Sobi Culture

At Sobi, we refuse to accept the status quo. This is because we have witnessed first-hand the challenges facing those affected by rare diseases, and have used this knowledge to shape our business to find new ways of helping them.

As a specialized biopharmaceutical company, we are dedicated to rare diseases. And we see this focus as a strength. By effectively turning our research into ground-breaking treatments, we help make medicine more accessible and open up more possibilities for patients and more opportunities for those caring for them. This has been our approach since day one, but we know we can’t change the world of rare diseases on our own. Accomplishing this requires strong partnerships with patients, partners and stakeholders across the entire value chain. Together, we define how our business can create solutions that serve the needs of those affected by rare diseases while facilitating sustainable growth.

An Equal Opportunity Employer

Sobi is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at Sobi are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity, protected veterans and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status or protected groups by the laws or regulations in the locations where we operate.

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COVID-19 Policy

For the safety of our employees and all individuals with whom we interact professionally, Sobi North America requires all new hires in the U.S. to be fully vaccinated for COVID-19 with proof of vaccination status. We will consider requests for reasonable medical or religious accommodations, as well as any state-specific exemptions, as required by applicable law.