Cloudinary is looking for a Sr Director of Product Marketing to join our team to drive the success of our API-first Video product line. You will own and lead product marketing efforts for our analyst-recognized video offerings and are expected to bring innovative ideas and creative strategies to accelerate Cloudinary’s growth in the video space. You, as the expert, will collaborate with cross-functional teams to generate market awareness and revenue for our Video Platform and Video APIs. Come join us here at Cloudinary.
Responsibilities:
Lead product marketing for the Cloudinary Video product line
Position Cloudinary as a clearly differentiated Video vendor to customers, prospects, analysts
Bring deep industry insights and subject expertise in the Video space to the product and marketing teams
Craft compelling product messaging and stories for key use cases, industries, personas, and market segments
Work with the corporate marketing, demand gen, CSM, and growth teams to drive awareness, campaigns, opportunities, and upsell/cross-sell for Video with prospects and current customers
Create value-based content and sales enablement in the form of presentations, web content, blogs, datasheets, brochures, customer case studies, demos, videos, and training materials
Launch new innovations to market with impactful storytelling and coordinate launch activities across teams
Advise product roadmap in close partnership with product management and product strategy teams
Represent Cloudinary at thought leadership, demand generation, and company events as a Video SME
Advise self-serve teams on strategies for positioning, messaging, and packaging/pricing to optimize Video PLG motion
Analyze the market and key competitors to articulate differentiators
Work with the PR and AR teams to brief media and analysts
Drive win/loss analysis for Video to understand why we win or lose.
About You:
12+ years of product marketing experience (can include product management experience)
5+ years experience in the video space preferred
Must have experience with SaaS
Excellent writing and presentation skills
Experience with multiple business buyer personas, including technical buyers
Proven creativity and messaging skills
Highly analytical, data-driven approach
Comfortable with both high-level strategy and hands-on work.
