Senior Director of Sales - Whole Foods Market

What We Do 

At C.A. Fortune, we aspire to maintain our position as the nation’s leading consumer brands agency. We realize how fortunate we are (pun intended) to offer comprehensive solutions to our clients. From sales management to marketing, all the way down to insights and e-commerce, our boutique service model offers a breadth of services to our clients. 

Who We Are 

People. Passion. Purpose. Our people are the core of our business. Our unique boutique service model allows our people to follow their passions with a purpose, all while delivering excellent services to our clients. We are committed to living out our values. We are fearless and curious innovators who lead with solutions, empower others, and do the right thing, always. We are a family-first organization and recognize the importance of a healthy and flexible work-life balance, a positive support system, and the power of diversity and inclusion. 

Overview of the Role   

• The Sr. Director of Sales leads our Whole Foods Market business, driving strategic growth, strengthening retailer partnerships, and ensuring best-in-class execution across the WFM ecosystem. This role is responsible for delivering top-line revenue growth, expanding retail prominence, and identifying incremental opportunities that align with WFM’s evolving priorities. 
• As the senior leader overseeing WFM, the Sr. Director maintains executive relationships with key WFM stakeholders across Merchandising, Marketing, Pricing, and UNFI, positioning both our clients and our team as trusted, value-adding partners. They proactively navigate category reviews, promotional strategy, innovation launches, and ongoing business planning to ensure strong alignment and results. 
• This leader develops and guides a team of Account Managers dedicated to WFM, setting clear strategic direction while fostering accountability, collaboration, and proactive communication. They work closely with the team to refine go-to-market strategy, elevate in-store execution, and drive measurable outcomes against client KPIs. 
• In partnership with clients and internal cross-functional teams, the Sr. Director ensures our brands are positioned for long-term success within WFM - anticipating challenges, solving complex issues, and unlocking growth opportunities within one of our most critical retail relationships. 
• Fully remote but must be local to Austin, TX to attend meetings at WFM HQ.
• Salary range $130,000 - $140,000 based on experience, qualifications and skills 
• Travel requirement: Up to 30% - travel possibilities would include major industry shows, client meetings, team training, leadership training and travel to corporate offices.  
• At C.A. we’re not looking for perfection, just people that want to commit to a us and grow their careers long-term. We are on a mission to build better brands that inspire healthier lifestyles for consumers and their families. If you’re looking for a sign to apply, here it is!     

What You’ll do at C.A. Fortune  

• People Leadership & Development 
  • Lead and develop a high-performing, WFM-dedicated team of Directors, Account Managers, and Sales Support, fostering accountability, collaboration, and retailer-first execution. 
  • Drive consistent application of C.A. Fortune selling principles within the WFM ecosystem, ensuring strategic alignment and elevated execution. 
  • Partner with clients to deliver focused brand training and equip the team with the tools, data, and insights needed to win at WFM. 
  • Maintain regular market engagement to provide real-time coaching informed by in-store conditions and category dynamics. 
• Collaboration & Retail Partnership Leadership 
  • Serve as a senior point of contact for WFM, building and sustaining trusted, strategic relationships across key functional leaders. 
  • Act as a conduit for communication between WFM stakeholders, C.A. Fortune leadership, and client partners. 
  • Guide clients in packaging insights, innovation, and promotional strategies in a manner that aligns with WFM’ priorities and drives retailer value. 
• Business & Growth Delivery 
  • Drive top-line growth across the WFM portfolio by expanding distribution, optimizing promotional programming, and identifying innovation opportunities. 
  • Monitor performance metrics, trade effectiveness, and category trends to proactively mitigate risk and unlock incremental growth. 
  • Ensure disciplined execution against manufacturer KPIs and WFM-specific objectives, strengthening long-term brand positioning.

Perks 

• PTO & Sick Days
• 11 paid company holidays per year 
• 1 Floating Holiday
• 2 paid volunteer days per year 
• 3 months fully paid parental leave (regardless of gender) 
• Medical, dental, and vision 
• Paid company life insurance 
• 401k with company match 
• Summer hours (half day Fridays from Memorial Day thru Labor Day) 
• Work from home flexibility 
• Bonus Eligibility 

Come As You Are 

C.A. is committed to making our company more inclusive. Diversity fuels our innovation and better connects us to our clients, our colleagues, and our communities. Based on research, we know that women and other marginalized groups tend to apply to roles only when their experience perfectly matches the job description. That said, we encourage you to apply if you meet the majority of qualifications, especially if this role aligns with your career trajectory.