Senior Director of Offerings (Product Marketing & Services GTM)

New York , United States

AI overview

Lead diverse marketing initiatives that drive global brand perception and sales for AI-driven technology solutions, shaping service offerings and engaging with key industry analysts.

We are:
Wizeline, a global AI-native technology solutions provider, develops cutting-edge, AI-powered digital products and platforms. We partner with clients to leverage data and AI, accelerating market entry and driving business transformation. As a global community of innovators, we foster a culture of growth, collaboration, and impact.

With the right people and the right ideas, there’s no limit to what we can achieve

Are you a fit?
Sounds awesome, right? Now, let’s make sure you’re a good fit for the role:

Key Responsibilities

Offerings & Portfolio Strategy

  • Own the definition, evolution, and lifecycle of Wizeline’s service offerings and IP.
  • Translate market demand, client needs, and delivery capabilities into differentiated offerings.
  • Partner with Delivery, Engineering, and Operations on new solution development.

Product Marketing & Messaging

  • Own messaging frameworks, value propositions, and positioning.
  • Create compelling narratives that translate complex technical value into clear business outcomes.
  • Lead flagship market-facing thought leadership.

Sales Enablement

  • Train sales teams on offerings, positioning, and competitive differentiation.
  • Partner directly with CSO, sales leaders, and account teams in active pursuits.
  • Support deal shaping and solution positioning in strategic client conversations.

Collateral & GTM Asset Leadership - Lead the creation of:

  • Pitch decks.
  • One-pagers.
  • Brochures.
  • Case studies.
  • POV documents.
  • Website services content.

Partner with Design and Brand to ensure visual excellence and narrative clarity.

  • Analyst Relations.
  • Serve as a primary interface with Gartner, Forrester, IDC, and other analyst firms.
  • Lead Wave and Market Guide submissions.
  • Shape external market perception of Wizeline’s capabilities.

AI, Automation & Marketing Innovation

  • Drive the use of AI and automation across marketing operations.
  • Define workflows that improve content velocity, enablement scale, and GTM efficiency.
  • Stay hands-on with modern AI tools and platforms.

Team Leadership

  • Lead product marketers, content writers, designers (direct or matrixed), and contractors.
  • Set clear vision, quality standards, and delivery accountability.
  • Operate as both player and coach.

Must-have Skills 

  • AI Tooling Proficiency: Leverage one or more AI tools to optimize and augment day-to-day work, including drafting, analysis, research, or process automation. Provide recommendations on effective AI use and identify opportunities to streamline workflows.
  • 12+ years experience in product marketing, offerings, solutions marketing, or services GTM leadership.
  • Experience in global IT services, digital transformation, or software engineering services.
  • Proven success shaping service portfolios and GTM strategy.
  • Direct experience training sales teams and supporting revenue teams.
  • Analyst relations experience required.
  • Strong fluency with AI tools, automation platforms, and modern marketing technology.
  • Exceptional communication and executive presence.

Leadership Profile

  • Builder mentality with high personal ownership.
  • Strong strategic thinking and execution discipline.
  • High narrative, storytelling, and design standards.
  • Comfortable operating in ambiguous, fast-moving environments.
  • Deep cross-functional influence.

What we offer:

  • A High-Impact Environment.
  • Commitment to Professional Development.
  • Flexible and Collaborative Culture.
  • Global Opportunities.
  • Vibrant Community.
  • Total Rewards.

Perks & Benefits Extracted with AI

  • Flexible Work Hours: Flexible and Collaborative Culture.
  • Total Rewards: Total Rewards.
Ace your job interview

Understand the required skills and qualifications, anticipate the questions you may be asked, and study well-prepared answers using our sample responses.

Product Marketing Q&A's
Report this job
Apply for this job