Senior Director of Marketing (US Remote)

Who we are: Alignable is the largest online network of small business owners in North America, with over 10 million members who discover that every relationship holds possibility. We help entrepreneurs grow through trusted relationships, referrals, and partnerships—not ads alone. We're now in a defining chapter: transforming Alignable into the first AI-powered relationship intelligence and introduction engine for small businesses. At the center of this transformation is our AI Networking Coach—an intelligent system that guides business owners through revenue-driving networking behaviors in real time. We are looking for a senior marketing leader on a VP trajectory to own the full growth lifecycle, establish our AI-first market position, and build the operating system for sustainable, compounding revenue. This is not a role for a career marketer. This is for a founder-type builder who wants to leave a mark on the next era of AI-powered growth. If you're seeking a role that can become a defining career chapter, this is it. What you will be doing: You'll serve as the architect of Alignable's full-funnel growth engine—from first touch to lifelong member value—while owning the evolution of our AI-driven retention, expansion, and brand narrative. You'll sit at the intersection of: - Lifecycle & Growth Marketing - AI Product-Led Growth - Retention & Monetization You'll have the mandate, autonomy, and executive visibility to build what doesn't yet exist—not simply optimize what already does. This role is designed to grow into VP of Marketing as the business scales. You will oversee the above teams and report directly to the Chief Revenue Officer.  What you will own: 1) Full-Funnel Growth & Lifecycle Architecture:  You will design and operate the end-to-end system that moves members through: - Acquisition → Activation → Value Realization → Retention → Expansion → Advocacy - Trial → Paid Conversion → Multi-Product Adoption → Long-Term Network ROI This includes: - Building lifecycle strategy across product, email, in-app, AI, and community touchpoints - Owning conversion optimization from free to paid, and from paid to higher tiers - Defining retention strategy driven by real business outcomes—not vanity metrics 2) AI-Led Growth & Retention (AI Networking Coach Ownership): You will be the business owner of the AI Coach experience, not just a contributor. This means: - Directing the evolution of AI agent workflows, prompts, and behavioral design - Turning conversation data into monetization, retention, and expansion leverage - Building AI-driven onboarding, activation, and habit-formation systems - Defining how AI becomes a core revenue and retention engine, not a novelty feature - You'll collaborate deeply with Product, Engineering, Data, and Customer Success 3) Experimentation, Growth Velocity & Operating Rigor: You'll set the standard for fast experimentation, data-backed iteration, disciplined prioritization, and cross-functional execution. This includes: - Owning the KPI framework across acquisition, activation, retention, LTV, and monetization - Standing up experimentation systems that compound learning - Turning ambiguity into executable roadmaps - Operating with the urgency and discipline of a startup founder inside a scaled platform What you will bring:

8–15 years of experience across growth, lifecycle, product marketing, or revenue marketing

Track record of operating inside high-growth SaaS or marketplace environments

Experience building and owning a growth system—not just executing within one

Proven ability to lead and develop high-performing teams

AI-native: comfortable designing with LLMs, agents, automation, and intelligent workflows

Systems thinker who sees feedback loops and compounding advantage

Strong writer with clarity, persuasion, and economic precision

Fluent moving between strategy and execution, brand and performance, product and marketing

Visible bias toward action, ownership, and accountability

Founder, early-stage, or zero-to-one experience preferred

A desire for real leverage and impact, not just a bigger team

What success looks like (12-18 months):

Alignable has a clearly recognized AI-powered market identity

The AI Networking Coach is a primary driver of retention and expansion

Lifecycle conversion and paid activation meaningfully outpace historical baselines

Marketing operates as a growth operating system, not a cost center

You are operating at VP-level scope, regardless of formal title

Why Alignable?

Impact & Mission: Be a growth leader in a mission-driven company focused on helping small businesses thrive, with the opportunity to own critical funnel and messaging strategy at a moment of high growth while growing your career alongside the business.

Team & Environment: Collaborate with a cross-functional, founder-led team that values experimentation and continuous learning, including leadership with startup experience from companies like Invisalign, Constant Contact, and Vistaprint.

Compensation & Benefits: Competitive salary with meaningful equity (you have ownership stake in our success), unlimited vacation, comprehensive health benefits, paid parental leave, flexible remote/hybrid working model, professional development reimbursement, $500 new hire home office setup, and 401(k) program.

Diversity & Inclusion: Join a team that celebrates the diversity of the small business community we serve and fosters an inclusive environment where unique perspectives drive creativity and innovation.

Our culture in action:

🎉Enjoy the Journey: We're passionate about our mission but don't take ourselves too seriously. We celebrate customers, teammates, and key moments.

🤝 Be Stronger Together: We combine strengths, build trusted relationships, and treat everyone as partners. No egos welcome.

🌈Be Different Together: We create space for everyone to show up as their truest selves and seek diverse perspectives.

👑Act Like an Owner: We proactively act on behalf of the entire company and customers, not just ourselves. No passing the buck.

🎯Change the Game: We start with first principles, assume nothing is impossible, and go after 10x outcomes relentlessly.

📈Adapt & Evolve: We accept we won't be right every time and create an environment where people feel safe to admit failure and lean into learning.

🧠 Exercise Excellent Judgment: We turn knowledge into understanding based on equal parts data and intuition.

⚡Profound Bias for Action: Speed matters. We value calculated risk-taking while avoiding one-way doors.

❤️ Be Customer Obsessed: We work vigorously to earn and keep customer trust in everything we decide to work on and how we do it.