Senior Director of Marketing

About the Role:

ENFOS is a profitable, 25-year-old SaaS company that has grown by the strength of its platform. We operate in the emerging Environmental Obligation Management market, where most finance and accounting leaders at industrial enterprises still manage ASC 410 and IAS 37 liabilities in spreadsheets. ENFOS is the only enterprise subledger accounting platform purpose-built to solve the Environmental Obligations problem.

Our next stage of growth requires a dedicated marketing leader. As the Senior Director of Marketing, you will establish ENFOS as the defining voice in Environmental Obligation Management, build the demand engine, and generate qualified pipeline for a sales team operating in complex, long-cycle deals with Fortune 500 companies.

This zero-to-one role sits at the intersection of strategy and execution, requiring foundational decisions about positioning, tooling, and budgeting. You’ll develop the ideas and execute them yourself, using AI-augmented workflows and tools to multiply your output.

A strong marketing leader walking into ENFOS has a real foundation to build on: decades of customer trust, a product that solves a genuinely hard and material problem for some of the largest industrial enterprises in the world, and the opportunity to own a category from its origin. The ICP is well-defined, the platform is defensible, and the timing is right as regulatory scrutiny around Environmental Obligations continues to grow. For the right person, this is a rare opportunity to build a new marketing function at a growing company.

What You’ll Do:

1. Build and Run the Demand Engine

Marketing-sourced pipeline is the primary metric for this role. You will be evaluated on qualified opportunities created and revenue contribution, not lead volume or MQL count.

• Design and execute full funnel new logo campaigns targeting Fortune 500 industrial enterprises with material ARO, ERO, and DRO liabilities
• Monitor and act on trigger events and buying indicators to prioritize accounts and engage high-fit prospects at the right moment in their buying journey
• Partner with Customer Success on expansion pipeline and customer marketing across strategic accounts
• Create messaging calibrated to CFOs, Controllers, and CAOs who think in terms of ASC 410, IAS 37, audit cycles, and reserve accuracy
• Stand up the ENFOS web presence, content program, SEO/AEO/GEO from the ground up
• Own funnel conversion rates, pipeline velocity, and customer acquisition cost; all of which are tracked, reported to leadership, and improved over time
• Operate in genuine alignment with the sales team where win rates and pipeline velocity are shared success metrics

2. Create the Category

Environmental Obligation Management is an emerging category. Finance and accounting leaders don’t yet have language for it, analyst firms haven’t named it, and the market incorrectly lumps it into EHS. Your job is to change that.

• Define and drive the Environmental Obligation Management category narrative externally: at conferences, in auditor conversations, and across the finance and accounting communities where our ICP lives
• Work with our in-house Accounting Solutions Manager to produce thought leadership on Environmental
• Obligation governance, ASC 410, IAS 37, and audit readiness that resonates with technical accounting leaders
• Develop ROI frameworks and case studies that quantify customer impact: cost avoidance, audit efficiency, and reserve accuracy
• Bring new products to market by translating technical capabilities into the financial and operational language that CFOs and Controllers use
• Develop sales enablement for complex, multi-stakeholder enterprise conversations

3. Build the Marketing Infrastructure

HubSpot is our CRM and the starting point for a GTM stack that you will shape. You will advise on the tools, stand up the infrastructure, and own the operational foundation that connects marketing activity to revenue outcomes.

• Design and implement the attribution model, connecting spend, campaigns, and content to pipeline and closed revenue
• Define the funnel, establish baseline metrics, model conversion rates across stages, and build the reporting infrastructure that makes performance visible and improvable
• Evaluate and recommend additions to the marketing tech stack: ABM tooling, intent data platforms, outbound tools, and campaign execution infrastructure
• Build AI-augmented workflows across content creation, persona research, personalization, and campaign optimization that allows a solo function to operate at the output level of a full team
• Manage marketing budget with full ROI accountability; every spend decision is connected to pipeline and reported transparently to leadership

Expectations:

You will be evaluated on:

• New logo pipeline dollars sourced and influenced by marketing
• A functioning attribution model that connects marketing spend to pipeline and revenue
• A defined category narrative that is being used externally at events, in content, in auditor conversations, and shifts how the ICP describes the problem
• A GTM tech stack recommendation implemented and operationalized
• AI-powered workflows running across content, research, and personalization producing output a solo function could not otherwise deliver
• Sales and marketing operating from shared data, shared language, and demonstrably improving funnel metrics

Requirements

What You’ll Need:

Required

• 7+ years of B2B marketing experience with at least 5 years in enterprise SaaS
• Demonstrated experience building a marketing function or demand generation program from the ground up
• Proven track record driving pipeline and revenue contribution in long, complex enterprise sales cycles
• Comfort operating in high ambiguity with minimal infrastructure where you define the process, you build the
• tools, and you hold yourself accountable to outcomes
• Fluency with AI tools as a force multiplier, not a novelty
• Experience defining and executing ABM programs

Preferred

• Experience defining or shaping a category, or establishing differentiated positioning in a nascent market
• Experience in bootstrapped or capital-efficient environments where resourcefulness and ownership are prerequisites
• Hands-on experience with HubSpot and adjacent GTM tooling (ABM platforms, intent data, prospecting data enrichment, etc.)
• Background in regulated industries like financial services, energy, or industrial manufacturing where audit readiness and compliance drive purchasing decisions
• Familiarity with technical accounting concepts: ASC 410, IAS 37, financial reserves, audit processes, or GAAP/IFRS reporting frameworks

Benefits

How You’ll Be Compensated:

• Salary range in the US: $185,000 - $225,000 with opportunity for discretionary bonus paid annually
• Stock options granted at time of hire and periodically based on performance
• Comprehensive Benefits Package

About ENFOS:

ENFOS is a profitable, 25-year-old SaaS company serving the world’s leading industrial enterprises with material Environmental Obligation Programs. Our platform unifies finance, accounting, and operations stakeholders in a single enterprise system of record that integrates financial, scientific, and operational data across the full EO lifecycle from identification through derecognition. Organizations choose ENFOS for enterprise-scale governance and audit readiness aligned with U.S. GAAP ASC 410-20 and ASC 410-30 and IFRS IAS 37. Anchored in technical accounting rigor and proven integrations, ENFOS delivers the financial control and audit defensibility expected of a mission-critical system of record.