Senior Director of Events & Experiential Marketing

Reports to: CEO
Location: New York, NY

About TaskForce

TaskForce builds capacity and community for the most influential nonprofits, brands, and people taking on the most pressing challenges facing our state, our nation, and our world.

Over the past decade, TaskForce has produced some of the most ambitious and high-impact experiential campaigns in the country ranging from political and cultural events like Hotties for Harris and the Hope Campaign, to tours and activations for leading nonprofits such as the League of Conservation Voters and March for Our Lives. We’ve activated brand experiences for T-Mobile, MTV, and YouTube, and partnered with state and local governments on civic campaigns such as LA vs. Hate and Safer at Work.

We are also recognized as one of the largest producers of public art in the country, designing and installing massive-scale, high-visibility projects that engage communities, transform public spaces, and spark cultural conversations.

About This Role

TaskForce is seeking a Senior Director of Events & Experiential Marketing to shape, grow, and lead our experiential practice. This role will oversee the strategy, design, and execution of brand activations, creator experiences, large-scale civic events, and public art projects that fuse cultural innovation with social impact.

Reporting directly to the CEO, the Senior Director will both lead key projects and build and manage a dedicated experiential team, including full-time staff and a network of contractors, vendors, and creative collaborators. This leader will carry revenue responsibility for the events practice, overseeing budgets, managing profitability, and driving growth through new business and expanded client partnerships. The ideal candidate is both a visionary and an operator, tech-savvy, innovative, and fluent in integrating technology, media, and live experiences into powerful, scalable events.

Requirements

Key Responsibilities

• Team Building & Leadership
• Recruit, manage, and mentor a high-performing experiential team of full-time staff and contractors.
• Establish processes, systems, and best practices to ensure consistent excellence.
• Foster a collaborative culture that balances creativity with accountability.
  

• Revenue & Business Growth
• Own budgets and P&L for the experiential practice.
• Scope, negotiate, and manage event budgets with rigor and transparency.
• Partner with the CEO and leadership team on new business development, including pitching, RFP responses, and revenue strategy.
• Expand existing relationships by proposing new activations, upsells, and long-term partnership opportunities.
  
• Event & Experience Strategy
• Conceive and deliver high-profile experiences spanning brand activations, creator collaborations, public art projects, and civic events.
• Ensure alignment with both partner goals and TaskForce’s mission to harness culture for social impact.
  
• Creative & Tech Integration
• Incorporate interactive technology, digital platforms, and media integrations into every event.
• Stay ahead of cultural and experiential trends to position TaskForce as an industry leader.
  
• Production & Execution Oversight
• Oversee logistics end-to-end, including budgets, contracts, staffing, and vendor management.
• Lead cross-functional and external teams to deliver flawless execution at every scale.
  
• Marketing & Amplification
• Build strategies for influencer engagement, earned media, and content creation around events.
• Ensure events achieve impact in-person and online through scalable storytelling.
• Develop measurement frameworks to evaluate ROI and communicate success.

Your Experience

• 10+ years producing large-scale events, experiential marketing campaigns, or cultural activations.
• Deep understanding of event production, logistics, and creative direction. You can see the big picture, but know which details are the most important to be successful.
• Proven success owning revenue responsibility (budgets, P&L, client growth) at an agency, brand, or nonprofit.
• Demonstrated ability to build and lead teams of staff and contractors.
• Tech-savvy: expertise in integrating digital platforms, interactive media, and emerging technologies into live and hybrid experiences.
• Outstanding leadership, communication, and client relationship skills.
• Thrives in a high-stakes, deadline-driven environment with multiple concurrent projects.
• Passion for using creativity and culture to mobilize communities, inspire audiences, and drive change.

Benefits

• Full health, dental, and vision coverage.
• Opportunities for travel to major events and cultural activations.
• Collaborative, mission-driven workplace that values creativity, culture, and impact.