Senior Director of Analytics
TLDR
Define and execute the analytics strategy for a growing collectibles portfolio, leading teams and driving high-impact data-driven decisions across the organization.
About Us
About the Team
Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators.
Role Summary
The Director of Analytics is a senior technical leader responsible for defining and executing the analytics strategy across Fanatics Collectibles, including Fanatics Collect, Topps, and eCommerce. This role owns the analytics function for the Collectibles portfolio, translating business strategy into scalable analytics capabilities that drive growth, efficiency, and data-driven decision-making.
As a TM3 Director, this role leads through senior individual contributors and people managers, sets technical and analytical standards, and ensures analytics investments deliver measurable business impact.
Key Responsibilities
Functional & Strategic Leadership
- Own the analytics strategy and roadmap across Fanatics Collectibles.
- Translate business strategy into analytics initiatives and success metrics.
- Identify high-impact opportunities where analytics drives growth and efficiency.
People & Organizational Leadership
- Lead senior ICs and at least one people manager.
- Set expectations for ownership, performance, and technical excellence.
- Build succession plans and scalable team structures.
Cross-Functional Partnership
- Serve as senior analytics partner across Product, Engineering, Finance, and Operations.
- Present insights and recommendations to senior leadership.
- Embed analytics into product and marketplace decision-making.
Operations, Quality & Governance
- Establish analytics standards, governance, and best practices.
- Ensure trusted, scalable, production-ready analytics outputs.
- Prioritize initiatives based on business value.
Technology & Investment Ownership
- Provide oversight of analytics tooling and platforms.
- Own analytics budget inputs including tools and vendors.
- Guide adoption of new analytics technologies.
Required Qualifications
- 8+ years in analytics or data science.
- 3–5+ years leading analytics teams, including managers.
- Experience owning analytics outcomes for complex domains.
Technical Expertise
- Strong knowledge of modern analytics stacks.
- SQL expertise; fluency in Python or R.
- Ability to set technical standards and review work.
Leadership & Communication
- Strong strategic judgment in ambiguous environments.
- Excellent executive communication and influence skills.
- Experience scaling teams in high-growth settings.
Preferred Qualifications
- Experience with eCommerce or marketplaces.
- Familiarity with agile analytics models.
- Experience in multi-brand organizations.
Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com). For added security, where possible, apply through our company website at www.fanaticsinc.com/careers
The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to Los Angeles and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/
The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to New York City and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/
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Fanatics Collectibles specializes in creating and selling physical and digital trading cards and memorabilia, holding exclusive licenses with major sports leagues like the MLB, NFL, and NBA. By partnering with top international sports teams and entertainment properties, we deliver a diverse range of collectibles tailored for passionate sports fans.
- Founded
- Founded 2011
- Employees
- 500+ employees
- Industry
- Retailing
- Total raised
- $4.9B raised