Senior Director, Media, Emerging Markets

As the Sr. Director of Media for Growth Markets, you will build and lead the media strategy, frameworks, and operating models that empower markets to plan and activate quickly, effectively, and consistently. You will guide full‑funnel media execution across emerging regions, ensuring top‑of‑funnel and brand-building efforts complement performance-driven plans led by DTC, Retail Media, and Amazon teams.

This is a high‑impact leadership role for a critical thinker who excels in complexity, thrives in high‑growth environments, and brings an agile, test‑and‑learn mindset to modern media.

What You'll Do

Growth Market Paid Media Strategy & Execution

• Lead the development of integrated, full‑funnel media strategies for Growth Markets, spanning top‑funnel, with a “social-first” mindset (Paid Social, Video, Partnerships), mid‑funnel channels (Paid Social), and complementing lower‑funnel programs (Amazon, Retail Media, DTC).
• Create cross‑region media playbooks, templates, and operating frameworks that enable rapid and repeatable planning.
• Translate commercial and brand goals into clear, actionable media briefs for regional teams and agency partners.
• Ensure media plans align with global priorities while reflecting local nuance and market realities.
• Lead media transformation initiatives that improve speed, agility, automation, and measurement maturity.

Agile Campaign Management & performance Optimization

• Oversee planning, activation, and optimization across digital, social, OLV/CTV, OOH, and emerging channels.
• Guide markets on budget allocation frameworks, ensuring investments maximize ROI and support quarterly forecasts.
• Review weekly performance data across media mix, creative, and pacing; provide direction to optimize in real time.
• Triangulate insights across analytics, MMM, brand lift, and in‑platform metrics to refine strategies and build learning agendas.

Cross Functional Partnership & Agency Leadership

• Serve as the senior media partner for Growth Markets—collaborating with Brand, Creative, IMC, Social, Performance Media, Insights, Amazon/Retail, and Market GMs.
• Build bridges between global and regional teams to ensure connection, consistency, and shared learnings.
• Lead global and regional agency relationships—overseeing briefing, performance reviews, optimizations, and quarterly business updates.
• Partner with local teams to ensure media supports commercial plans, distribution timelines, and product launch calendars.

Leadership, Influence, Capability Building

• Mentor and guide regional marketers, elevating media expertise across Growth Markets.
• Establish a global‑to‑local media leadership framework that enhances consistency and operational excellence.
• Act as a key member of the global media leadership team, providing insights and recommendations to senior executives.
• Present strategies, performance updates, and opportunities with clarity, confidence, and influence.

Data, Measurement & Innovation

• Champion measurement excellence across Growth Markets, showcasing leadership across audience strategy, and incrementality frameworks.
• Collaborate with Insights, Analytics, and Retail partners to develop Point-of-Sale dashboards and learning agendas that elevate decision‑making.
• Lead testing and innovation roadmap to continuously advance SharkNinja’s commerce maturity.

What You’ll Bring

• 10–15+ years of experience in media strategy, planning, and investment across global or multi‑market environments.
• Proven experience driving full‑funnel media programs in high‑growth consumer categories (tech, appliances, CPG, retail, etc.).
• Strong analytical mindset with experience leveraging MMM, analytics dashboards, DSPs, platform tools, and audience insights.
• Demonstrated success managing complex budgets and leading agency relationships.
• Strong communication, collaboration, and stakeholder leadership skills.
• Experience in matrixed, multinational environments with the ability to influence without authority. 

Preferred Qualifications

• Experience in high‑growth consumer brands or multi-category portfolio environments.
• Demonstrated success driving SKU‑level performance and retailer‑aligned media activation.
• Oversight of growth or emerging regions (EMEA, Middle East, Africa, LATAM).
• Familiarity with distributor models, retail media networks and shopper media ecosystems.
• Experience leading content systems, media transformations, or global playbook development.