Senior Director, Marketing, International

About BridgeBio Pharma, Inc. 

BridgeBio is a biopharmaceutical company dedicated to discovering, developing, and delivering transformative medicines for patients living with genetic diseases and genetically defined cancers. Since our founding in 2015, we have built a diverse portfolio of more than 20 drug development programs, ranging from early discovery to late-stage clinical trials, across multiple therapeutic areas including precision oncology, cardiology, endocrinology, neurology, and renal disease. We have already achieved regulatory approval for three therapies and continue to advance promising science from academia into meaningful treatments for patients worldwide. 

Who We Are 

BridgeBio is a global biotechnology company with our Global Headquarters located in San Francisco, USA, and our International HQ located in Zug, Switzerland. Since establishing our European presence in 2021, we’ve been building empowered, high-performing teams across countries — with experienced colleagues who move quickly, take ownership, and are fueling the company’s international growth. 

At BridgeBio, you’ll find an energetic and collaborative culture where pragmatism meets bold decision-making. We embrace uncertainty with confidence, guided by our commitment to making a meaningful impact for patients. Our people are trusted and empowered, united by urgency, purpose, and the drive to advance science for patients around the world. 

To learn more about our story and company culture, visit us at https://bridgebio.com

What You'll Do

The Senior Director, Marketing will report to the VP Commercial Operations International and serve as a key partner to the International team and broader BridgeBio organization. In this role, you will lead the development and execution of integrated strategic and tactical marketing plans to support BridgeBio’s portfolio, from assets in development to launches in international markets. You will work cross-functionally to shape brand strategy, ensure market readiness, and drive impactful execution that builds awareness, supports patient access, and positions our therapies for success across diverse geographies.

Responsibilities

• Marketing Strategy & Brand Leadership
  • Lead the development of the international marketing and communications strategy for BridgeBio’s pipeline, with focus on priority development assets
  • Drive brand planning, positioning, disease awareness, messaging, and campaign development, ensuring seamless localization in close partnership with Global Marketing
  • Build a comprehensive digital ecosystem to support disease awareness and brand engagement across international markets
• Market Readiness & Execution
  • Oversee international marketing plan implementation, ensuring resources, best practices, and campaigns are effectively deployed at both regional and country levels
  • Support local teams in localizing brand plans and executing marketing operations, ensuring alignment with global strategy while adapting to local needs
  • Lead international congress activities, including booth strategy and execution, in close collaboration with Medical Affairs
• Stakeholder Engagement & Advocacy
  • Act as a brand ambassador, cultivating strong relationships with Key Opinion Leaders, patient organizations, and medical societies, in partnership with Medical Affairs
  • Partner with Market Access to integrate brand value messaging into payer and field access materials
  • Generate advocacy and stakeholder engagement plans to prepare markets for new products and indications
• Customer & Patient Journey Insights
  • Map the patient journey and buying process from diagnosis to treatment, identifying inflection points to guide commercial strategies and co-create patient services
  • Partner with Medical Affairs to identify educational needs and evidence gaps through customer feedback, shaping data and publication strategies
• Operational Excellence
  • Ensure marketing budgets and resources are managed effectively, with clear prioritization and measurable impact
  • Monitor execution to ensure activities are compliant, efficient, and deliver value to patients, providers, and payers

The above job description documents the general nature and level of work but is not intended to be an exhaustive list of activities, duties, and responsibilities required of job incumbents. Therefore, job incumbents are expected to perform all other duties as assigned or required, as training and experience allow. 

Where You'll Work

• The role is based in Zug, Switzerland. The candidate should be based in Switzerland
• Travel (25-50%) may be required to represent the company at medical conferences, presentations, and other meetings

Who You Are

• Education: Minimum bachelor’s degree in communications, marketing, business, or life sciences; an advanced degree (MBA or equivalent) strongly preferred
• Experience:
  • 7+ years in biotech/pharma (rare disease experience required) with progressive responsibility in strategic marketing roles, in rare disease and/or cardiovascular therapeutic areas
    
  • Demonstrated pre- and post-launch marketing experience across key international markets
  • Strong track record of brand building, campaign execution, and stakeholder engagement in highly competitive markets
• Leadership & Skills:
  • Proven ability to lead cross-functional teams, build collaborative partnerships, and foster a culture of openness, accountability, and innovation
  • Skilled at developing compelling brand strategies and customer engagement models, with expertise in digital and non-personal promotion
  • Strong communicator, able to translate complex science into clear, impactful messaging for diverse audiences (internal and external)
  • Capable of managing multiple high-priority projects simultaneously in a compliance-driven environment
  • Experienced in working effectively within matrixed global organizations while building trusted external relationships with KOLs, patient organizations, and industry stakeholders
• Attributes:
  • Flexible, pragmatic, and solutions-oriented, with the ability to support multiple brands, indications, or therapeutic areas as needed
  • Deep working knowledge of promotional regulations and compliance requirements for healthcare professional and patient engagement
  • A global mindset with cultural agility; proficiency in foreign languages is considered a strong asset

Rewarding Those Who Make the Mission Possible

We have high expectations for our team members. We make sure those working hard for patients are rewarded and cared for in return.  

• Market leading compensation 
• Hybrid work model - we value your flexibility in how you work, but encourage time in the office to strengthen our culture, collaboration, and sense of community
• We provide career development through regular feedback, continuous education and professional development programs
• We celebrate strong performance with financial rewards, peer-to-peer recognition, and growth opportunities