Senior Director, Low Power Marketing
Location: San Jose, CA
Travel: Extensive domestic and international travel (Asia focus)
About Power Integrations
Power Integrations is a leader in high-performance power conversion solutions. Our innovative ICs enable efficient, reliable, and compact power systems across consumer electronics, industrial, automotive, and datacenter markets.
Position Overview
We are seeking a Senior Director, Low Power Marketing to lead global marketing strategy for our low power conversion product lines. This role is pivotal in driving growth across key segments such as USB-PD adapters, mid-power resonant converters, metering, EV systems, AI, and datacenter applications.
Key Responsibilities
- Own Low Power and emerging solutions portfolio strategy across AC-DC, auxiliary, and embedded power domains
- Expand PI’s value proposition from components to complete, system-relevant solutions
- Define platform and solution positioning, value propositions, and competitive differentiation
- Drive roadmap, investment, and prioritization inputs aligned to long-term market transitions
- Partner with Product Development and Applications Engineering to shape solution-level product definitions
- Lead market and customer engagement to validate system architectures, requirements, and adoption barriers
- Guide go-to-market strategy and launch intent in collaboration with Outbound Marketing
- Oversee market sizing, opportunity prioritization, and competitive analysis
- Represent PI as a technical and strategic evangelist with key customers and ecosystem partners
- Lead and develop matrixed Product / Segment Marketing talent
- Travel extensively to support global business development and customer engagement.
Qualifications
- Bachelor or Master degree in Electrical Engineering, Power Electronics, or related field.
- 10+ years of experience in product marketing, business development, or technical sales within semiconductor or power conversion industries.
- Deep technical knowledge of AC-DC topologies (USB-PD, resonant converters, flyback, forward converters).
- Familiarity with target markets: power tools, servers, utility meters, EV systems, AI/data centers.
- Proven success in global customer engagement, especially in Asia.
- Strong leadership, strategic thinking, and communication skills.
Ideal Candidate Traits
- Analytical mindset with ability to translate market data into actionable strategies.
- Entrepreneurial attitude and persuasive presentation skills.
- Comfortable with frequent travel (≥50%).
Power Integrations is committed to building teams that drive innovation and therefore review a range of factors when determining compensation. The annual base pay range for this position is $240,000 to $300,000.
Our salary ranges are determined by role, level, qualifications and work location. The range displayed on the job posting reflects the minimum and maximum target for new hire salaries for this position in California. Within the range, individual pay is determined by additional factors, including job-related skills, experience, and relevant education or training.
