Senior Director, Digital Product & UX

Job Title:

Senior Director, Digital Product & UX

About Bombas:

Bombas is a comfort focused premium basics brand with a mission to help those in need. The company launched in 2013, after the founders learned that socks are the #1 most requested clothing item at homeless shelters. From there, they set out to solve that problem, donating a pair of socks for every pair they sell. How do you donate a lot of socks? You sell a lot. And how do you sell a lot? You make the most comfortable socks in the history of feet. Millions of pairs sold and donated later, Bombas has continued to innovate within its mission and product, introducing new socks, as well as underwear and t-shirts, the #2 and #3 most requested clothing items at homeless shelters, all while continuing to make a positive impact on the community where we all work and live.

Click here to see what it's like to work inside the Bombas Hive!

The word Bombas is derived from the Latin word for bumblebees. Bees work together to make their hive a better place. At Bombas, we’re inspired by that. We know it’s the collective efforts of our team that keeps the Hive alive and strong - a team that is diverse and inclusive. Different perspectives strengthen our ability to make the most comfortable versions of the products people wear closest to their bodies every day and to serve the communities where we all work and live. We are committed to continuously building a Hive where all are welcomed, seen, and heard regardless of age, color, ethnicity, gender, gender identity, genetics, physical or mental ability, protected veteran status race, religion and sexual orientation. As a team, we will strive to create room for different experiences and empower all voices.

About the Job:

This role owns the digital customer experience as a growth lever, with a clear focus on improving conversion, increasing average order value, and supporting long-term customer value. The work centers on helping customers quickly find the right product, understand why it’s right for them, and feel confident in their purchase — while ensuring the experience reflects Bombas’ brand and values.

The Senior Director, Digital Product & UX partners closely with Engineering, Brand, Analytics, and Site Merchandising. Site merchandising strategy remains owned by the GM of Ecommerce; this role focuses on the product, UX, and platform systems that enable strong merchandising, brand expression, and customer decision-making at scale.

Success in this role requires establishing clear principles, creating durable systems, and setting a proactive operating rhythm for how digital work gets done.

What you’ll be responsible for:

After the first year, success in this role is clear and observable.

• Customers convert more easily and with greater confidence.
  • Customers quickly find the right product, understand why it’s right for them, and feel confident completing a purchase. Conversion and average order value have improved in ways that can be traced to your team’s efforts.
• The site better supports long-term customer value.
  
  • Customers know what to expect when they buy, feel good about their choices, and come back because the experience worked for them. Qualitative feedback reflects greater ease, confidence, and alignment with the Bombas brand.
• Product decisions are focused and grounded.
  • The roadmap is driven by a small number of well-defined customer and business problems. Each major initiative has a clear hypothesis and success criteria tied to outcomes. Tradeoffs are explicit, and there is shared understanding of what is not being prioritized.
• The operating model reduces noise and creates leverage.
  
  • Work flows through a clear intake and prioritization process. Ad hoc requests and Slack-driven urgency are the exception.
• Product & UX are trusted partners across the business.
  
  • Engineering, Brand, Merchandising, and Analytics view Product & UX as partners who improve outcomes and bring clarity to decisions. Disagreements are resolved through shared data and principles. Product is involved early in shaping bets, not late in execution.
• The team operates with strong judgment and autonomy.
  
  • Product Managers and Designers demonstrate clear ownership, strong problem framing, and sound prioritization. The team relies less on day-to-day direction and more on shared principles and strategy. High performance is developed intentionally, and performance issues are addressed directly.
• The platform better supports speed, quality, and experimentation.
  
  • In partnership with engineering, clear decisions have been made about the tech stack and build vs. buy tradeoffs. Technical debt is managed deliberately. The platform enables faster testing and iteration without sacrificing performance, reliability, or brand quality.

Overall, the digital experience feels clearer, calmer, and more effective — for customers and for the teams building it.

What we’ll love about you:

• Deep curiosity about how customers make decisions online, and strong instincts for where friction and uncertainty show up in digital experiences
• Clear understanding of how UX and design choices affect conversion, average order value, and repeat behavior
• Strong product judgment and comfort making prioritization tradeoffs
• Systems-oriented thinking, with a focus on building tools and processes that scale
• Comfort operating in ambiguity and bringing structure where it doesn’t yet exist
• Ability to communicate clearly with both technical and non-technical partners
• A team player who is willing and happy to help
• Strong written and verbal communication skills
• Belief in our mission and understand the importance of giving-back
• Inquisitive, love to learn, embrace failure, and never give up
• Comfortable working in an open office environment while staying focused

What you’ll love about us:

• We are a team of smart, interesting, diverse, funny, and loving people.
• We offer competitive compensation, employer paid health, medical and dental benefits, 401k with match, paid parental leave, snacks, socks and a fun, relaxed office environment.
• We take the responsibility to make sure you are excited, happy, and find fulfillment in your work very seriously.
• We value fun. This is why we host office lunches, offsite team outings and company retreats.
• We believe in giving back to the community and helping those in need, which is why we volunteer as a team regularly.
• We believe success comes from the collective effort of all, which is why all full-time employees receive equity in the business.
• We understand the value of health, relaxation, spending time with friends and family, and traveling the world and offer flexible paid time off for all full-time employees. This includes over 20 paid company holidays, year-round "Flexible Fridays" and unlimited vacation, sick, and wellness days.
• We understand the importance of communication and offer a monthly phone stipend for all full-time employees.
• We believe a healthy body equals a healthy mind, so we offer a $100 monthly wellbeing reimbursement to all full-time employees.

What you’ll bring:

• 10+ years of experience in digital product, with at least 4 years managing people
• Experience owning digital product for a scaled retail or DTC business ($200M+ in revenue)
• Familiarity with modern e-commerce platforms and ecosystems (e.g., Shopify Plus, headless architectures, CMS tools)
• Ability to engage meaningfully in technical discussions and platform decisions
• Strong business judgment, including understanding how inventory, margin, and vendor decisions affect outcomes
• Hands-on experience with experimentation, A/B testing, and interpreting results

Bombas is committed to delivering competitive and equitable pay for our employees.

Each component of the Bombas total rewards package, including benefits and pay, is aimed at contributing to an environment where team members have resources to  manage their lives and are enabled to focus on doing their best work.

The pay range for this position at the start of employment is expected to be between $230,000 and $250,000/year. However, the base pay offered may vary depending on multiple factors, including job-related knowledge, skills, experience, market factors, and business need.

The Bombas total rewards package offered for this position may also include other elements, such as annual bonus and equity target award opportunities as well as medical, financial, and well-being benefits. Additional details of these benefits will be provided if a candidate receives an offer of employment.

If hired, the position is “at-will” and the Company reserves the right to modify any component, plan, or program of the total rewards package at any time, for any reason.