Senior Director, Digital Performance Marketing & Loyalty

Overview

The Senior Director of Digital Performance Marketing & Loyalty will lead the strategic vision, execution, and optimization of all digital marketing and loyalty initiatives across the Americas for SharkNinja, a global leader in home appliances and cleaning solutions. This role is responsible for driving customer acquisition, engagement, and retention through data-driven performance marketing strategies and innovative loyalty programs.

The successful candidate will partner cross-functionally and globally to deliver integrated campaigns, optimize the customer journey, and enhance brand loyalty — ultimately accelerating profitable growth across channels.

Key Responsibilities

Digital Performance Marketing Strategy

• Develop and execute a comprehensive digital marketing strategy to drive customer acquisition, retention, and revenue growth in the Americas region.
• Oversee all aspects of performance marketing including Paid Search (SEM), Paid Social, Display, Programmatic, SEO, and Affiliate channels.
• Define KPIs and performance benchmarks, ensuring measurable success through data-driven insights and continual optimization.
• Lead the development of full-funnel campaigns that maximize ROAS (Return on Ad Spend) and improve channel efficiency.
• Stay ahead of digital and technology trends to ensure SharkNinja remains at the forefront of performance innovation.

Loyalty and Customer Retention

• Design and scale innovative loyalty programs that increase customer lifetime value (CLV), advocacy, and repeat purchase behavior.
• Partner with CRM and Customer Experience teams to deliver seamless, personalized loyalty journeys across all digital touchpoints.
• Use data and segmentation to create targeted campaigns that deepen engagement and retention.
• Develop initiatives that reward loyalty, encourage cross-sell and upsell, and build long-term customer relationships.

Cross-Channel Optimization

• Lead omnichannel marketing efforts ensuring consistency across digital, social, mobile, email, and e-commerce platforms.
• Optimize channel mix and budget allocation to achieve balanced growth across paid and organic acquisition and retention levers.
• Collaborate with e-commerce, retail, and global marketing teams to ensure a cohesive brand and consumer experience.
• Champion innovation in creative, content, and digital storytelling to elevate brand perception and engagement.

Leadership and Team Management

• Build, mentor, and lead a high-performing team of digital marketing and loyalty professionals.
• Foster a culture of collaboration, innovation, and accountability across the team and broader organization.
• Partner with Sales, Product, and Operations teams to ensure marketing initiatives are aligned with business objectives.
• Manage relationships with agencies and technology partners to deliver best-in-class execution and performance outcomes.

Data, Analytics & Technology

• Leverage analytics and performance data to continuously refine marketing strategies and improve efficiency.
• Implement and enhance marketing technology solutions (e.g., DMPs, CDPs, CRM tools) to improve targeting, measurement, and reporting.
• Utilize predictive analytics and AI-driven personalization to deliver dynamic, tailored marketing experiences at scale.
• Collaborate with Finance to ensure accurate budget forecasting, reporting, and ROI analysis.

Qualifications

Education & Experience

• Bachelor’s degree in Marketing, Business, or related field required; MBA or advanced degree preferred.
• 10+ years of experience in digital marketing, with at least 5 years in a senior leadership role.
• Proven success leading large-scale performance marketing and loyalty programs, ideally in consumer products, e-commerce, or tech.
• Strong understanding of the Americas market, including regional consumer trends and competitive dynamics.

Skills & Competencies

• Deep expertise in digital performance marketing (Paid Search, Paid Social, Display, SEO, Affiliate).
• Deep expertise in marketing analytics, CRM, and data management platforms (e.g., Google Analytics, Salesforce, Marketo).
• Strategic thinker with a strong analytical mindset and a passion for performance measurement.
• Inspirational leader capable of developing and motivating high-performing teams.
• Excellent communication and cross-functional collaboration skills.
• Results-driven, innovative, and adept at managing complexity in a fast-paced environment.