Where Trust Leads, Bold Ideas Grow, and Community Thrives
Paula’s Choice, a global skincare leader founded in 1995, empowers individuals to define beauty on their own terms through science-backed products. Our mission comes to life through four core values that guide our actions, decisions, and impact:
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Build Trust: We set the standard for skincare, transparency, and shared knowledge.
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Be Bold: We lead through innovation and by challenging the status quo.
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Act with Kindness: We operate with respect and care—for our customers, colleagues, and the planet.
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Create Community: We believe in the power of connection—whether educating customers, supporting each other, or giving back, we grow stronger together.
Our team spans North America, Australia/New Zealand, Europe, and the broader APAC region, collaborating globally to drive innovation. We offer space to thrive—personally, professionally, and through our comprehensive benefits package designed to support your well-being at every stage:
- Generous paid time off, including time off to volunteer
- Learning and development resources to support personal and professional growth
- Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
- Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
- Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District
- Did we mention we’re a dog-friendly office?
Our culture encourages continuous learning and is fueled by connection, curiosity, and cross-functional collaboration. Whether onsite, remote, or hybrid, we stay connected through shared initiatives that bring our teams together. If you’re inspired by transparency, driven to make an impact, and eager to help foster community—we’d love to have you join us.
How you’ll have an impact at Paula’s Choice:
The Senior Director, Digital Merchandising will lead the strategy and execution of digital merchandising across North America (US & Canada) and Australia, ensuring our digital experiences guide customers to the best products and routines for their unique needs. This role will strengthen Paula’s Choice’s position as the world’s most recommended skincare brand by building a high-performing, customer-first digital shelf that improves conversion, increases routine completion, and drives profitable growth across DTC.
The most important function of this role will be to ensure Paula’s Choice delivers world-class customer guidance and routine-based recommendations across every digital touchpoint, making it seamless for customers to discover, understand, and confidently build the right skincare regimen.
This role requires a customer-obsessed, data-driven leader who thrives in cross-functional collaboration, brings strong strategic clarity, and can translate insights into scalable merchandising systems. This is a unique opportunity to shape the future of digital merchandising at Paula’s Choice by combining science-backed storytelling, personalization, and performance marketing fundamentals to create experiences customers trust and return to.
As Senior Director of Digital Merchandising, a typical day might include a mix of the following:
- Own and evolve the digital merchandising strategy across NA and Australia, ensuring a consistent, high-performing customer experience that reflects Paula’s Choice authority and trust
- Lead the shift from product-first merchandising to routine-first, outcome-based merchandising, helping customers find the right products faster and with greater confidence
- Partner with Brand, Product Marketing, R&D, and Creative teams to translate product innovation and science-backed claims into high-converting onsite merchandising stories
- Drive category performance through a clear framework across core categories (Cleansers, Exfoliants/Toners, Treatments & Serums, Moisturizers, SPF, Body + Lip, Kits, and Other)
- Build and optimize site merchandising tactics across homepage, navigation, PLPs, PDPs, cart, checkout, and search to improve conversion and increase routine completion
- Champion “guided selling” and personalized discovery, partnering with CRM, data, and tech teams to scale quiz-led journeys, dynamic recommendations, and next-best-product logic
- Develop a high-performing kits and sets strategy to reduce decision fatigue, increase AOV, and support skinimalist routines and customer outcomes
- Establish a performance measurement system for digital merchandising, including category health dashboards, KPI targets, and test-and-learn roadmaps
- Identify and prioritize high-impact opportunities through sales trends, customer behavior insights, and market/competitive signals
- Lead and develop a team of digital merchandising leaders and specialists, building capability and consistent ways of working across regions
- Collaborate with regional and global stakeholders to align merchandising priorities, promotional strategy, inventory constraints, and launch plans
- Other responsibilities as assigned by your manager
The Details:
- Location: We are based in Seattle, WA. While we prefer local candidates, we are flexible on location
- Hours: Typical business hours, flexibility required
- Physical requirements: Ability to handle both long periods of sitting and long periods of screen time
- Travel requirements: Up to 25%
What you’ll bring to the table:
- 10+ years of experience in digital merchandising, e-commerce, or digital commerce strategy (beauty, skincare, or adjacent categories strongly preferred)
- Proven success driving measurable outcomes across conversion, AOV, attach rate, and repeat purchase through onsite merchandising and customer journey optimization
- Deep understanding of the end-to-end DTC funnel, including homepage strategy, navigation/IA, PLP/PDP optimization, cart merchandising, and onsite search
- Strong category merchandising mindset, including the ability to build and scale frameworks that tie shopper missions to execution tactics
- Demonstrated leadership experience managing and developing teams, including senior-level cross-functional influence
- Strong analytical fluency with the ability to interpret performance drivers and prioritize actions based on revenue impact and customer experience outcomes
- Experience partnering with creative, product marketing, UX, engineering, and CRM teams to deliver merchandising improvements at scale
- Excellent communication skills with the ability to present strategy and results to senior leadership clearly and confidently
What can help you really stand out:
- Experience in skincare and/or science-led consumer brands, with an ability to translate clinical or ingredient-based concepts into customer-friendly guidance
- Expertise in guided selling, personalization, and recommendation systems (quiz flows, dynamic routines, next-best-product models)
- Experience developing high-performing kits/sets strategies and optimizing bundles to improve AOV and routine completion
- Strong understanding of regional merchandising nuance across North America and Australia (seasonality, shopper behavior differences, and market needs)
- Experience operating in a global matrixed organization with the ability to balance global consistency and regional growth priorities
- Track record of building scalable merchandising operating models (test-and-learn programs, governance, KPI reporting, and playbooks)
Approximate Salary Range Based on Experience and Location:
$215,000 - $225,000 USD/annually
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Paula’s Choice Skincare determines the pay for positions using local, national, and industry-specific survey data. We evaluate external and internal equity and the cost of labor/prevailing wage index in the relative marketplace for jobs directly comparable to jobs within our company. Our posted salary range is based on national data and may be refined for a candidate's region/town/cost of living.
For new hires, we strive to make competitive offers allowing the new employee room for future growth. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget. This position is also eligible for participation in the company discretionary bonus plan.
Paula’s Choice Skincare is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law. We are committed to create a workplace that is inclusive of all. Where everyone feels empowered to bring their full authentic self to work.
Please note:
At any time, with or without notice, Paula’s Choice reserves the right to add/delete/change the position’s requirements.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [email protected]. This email is intended for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.
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