Senior Director, Demand Generation

Join the Future of Supply Chain Intelligence — Powered by Agentic AI  At Resilinc, we’re not just solving supply chain problems — we’re pioneering the intelligent, autonomous systems that will define its future. Our cutting-edge Agentic AI enables global enterprises to predict disruptions, assess impact instantly, and take real-time action — before operations are even touched. Recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Supply Chain Risk Management, we are trusted by marquee clients across life sciences, aerospace, high tech, and automotive to protect what matters most — from factory floors to patient care. But the real power behind Resilinc? Our people. We’re a fully remote, mission-led team making sure life-saving products and critical goods get where they’re needed, fast. We offer the chance to do meaningful work in a collaborative, empowering culture—where you can be an agent of change. Join us to tackle critical global challenges through high-impact work that matters. Resilinc | Innovation with Purpose. Intelligence with Impact.  About The Role Resilinc’s marketing organization is entering its next growth phase; scaling from high-touch, analyst-supported campaigns to a repeatable, data-driven demand engine leveraging AI and agentic technologies that fuel both inbound and outbound pipeline generation.  The Senior Director, Demand Generation will scale a modern, revenue-focused demand team and engine that integrates inbound, outbound, ABM, and marketing operations.  This leader will connect programs to pipeline impact, own demand creation end-to-end, and partner cross-functionally with Product Marketing, Brand, Sales, and RevOps.  You’ll oversee a system that consistently drives marketing-sourced and influenced pipeline across Resilinc’s growth verticals and segments.  This role is both strategic and operational. Ideal candidates are strategic operators, fluent in funnel math, performance data, and cross-functional collaboration, who know how to turn campaigns into measurable revenue outcomes.   What You Will Do Pipeline Ownership

Own end-to-end pipeline generation goals - across inbound, outbound, ABM, and partner motions. 

Build quarterly demand plans tied directly to pipeline and ARR targets. 

Develop and oversee multi-channel campaigns that integrate digital, content, and partner-driven programs. Partner with Product Marketing to launch and scale Agent-led campaigns tied to measurable outcomes (pipeline $, revenue-at-risk avoided).

Partner with Sales and Revops to align lead-to-revenue tracking and attribution. 

Inbound Marketing

Drive SEO, SEM, paid media, and content syndication to grow qualified top-funnel leads. Optimize agency as well as modern AI and agentic strategies to optimize strategy for generative search /GEO.  

Optimize conversion at each funnel stage (Lead → MQL → SAL → SQL). 

Implement nurture and retargeting programs that improve conversion velocity. 

Lead the operational execution and reporting in Marketo, SFDC, and analytics tools. 

Outbound & ABM Programs

Build scalable outbound programs in partnership with the BDR / Sales teams. 

Leverage intent and firmographic data (6sense, ZoomInfo) for targeting, prioritization and automation of account engagement. 

Develop competitive displacement plays with personalized content and sequences. 

Collaborate on partner and co-sell campaigns tied to shared pipeline KPIs. 

Marketing Operations & Analytics

Lead demand analytics, infrastructure, funnel metrics, and attribution dashboards. 

Ensure data integrity and consistency across SFDC, marketing automation, and reporting systems. 

Partner to drive and measure marketing contribution by stage, segment, and source. 

Drive operational rigor: campaign hygiene, tagging, process SLAs, and revenue reporting. 

Leadership & Collaboration

Build and coach a high-performing, data-driven team across campaigns, digital, and operations. 

Collaborate cross-functionally with Product Marketing, Brand, Sales and Partners on GTM priorities (Agents, Industry campaigns, Product launches). 

Serve as the bridge between creative, performance, and sales enablement functions. 

Foster a culture of experimentation, accountability, and revenue alignment. 

What You Will Bring

10+ years of B2B SaaS demand generation experience, ideally including experience with AI product companies.

Experience in enterprise tech or regulated industries (supply chain, manufacturing, life sciences, compliance) highly preferred.

Proven success driving pipeline creation at scale ($10M+ quarterly) and measurable conversion across the funnel. Bowtie funnel experience preferred.  

Hands-on expertise with marketing automation (Marketo), CRM (SFDC), and intent and analytics (6sense, Zoominfo, Clay, PowerBI). 

Experience integrating paid, organic, and ABM tactics in multi-touch programs. 

Strong operational acumen. Understands attribution, funnel math, and revenue modeling. 

Collaborative, hands-on leader who thrives building and scaling high performing teams in a global, cross-functional, enterprise environment.

Familiarity and hands-on experience with AI-first or AI-assisted marketing tools and automation is important.

What Success Looks Like

Consistent quarter-over-quarter pipeline growth from both inbound and outbound sources. 

Predictable conversion from MQL → SQL → Opportunity. 

Clean attribution and visibility into marketing-sourced ARR. 

Effective collaboration with Sales and ops teams (sales, tech ops).

A scalable campaign infrastructure ready for growth across new agents, industries, and partnerships.