Senior Digital Product Manager

Job Summary

The Senior Digital Product Manager at Viking will take ownership of the user personalized experience initiatives leveraging Adobe Experience Cloud. Drive hands on implementation of Adobe Target activities and Adobe Journey Optimizer (AJO) personalized user journeys, and collaborate across UX, engineering, and marketing to improve engagement and conversion.

Job Responsibilities

• Digital Personalization & Testing
• Configure, launch, and manage Adobe Target activities including A/B testing, multivariate testing (MVT), experience AJO / Targeting, automated personalization, and recommendations.
• Configure, launch, and manage AJO Campaigns and journeys.
• Serve as the technical lead within Marketing for AJO / Target solutions collaborating with engineering, AEM, Real-Time Customer Data Platform (RT CDP), Launch, and Analytics teams.
• Deploy rules/audience-based personalization, experiences, and dynamic recommendations.
• Develop repeatable frameworks for experimentation and personalization programs.
• Hands-on development skills to implement AJO / Target tests and user personalized journeys.
• Stay current with Adobe updates and drive incorporation of new features.
• Cross-Functional Collaboration

• Work closely with Digital Product Managers, UX/UI, marketing, analytics, RT CDP teams to define audience segments and ensure seamless implementation of personalized experiences and tests.

• Align marketing campaigns with personalization roadmaps.
• Build strong working relationships across internal teams for smooth execution.
• Measurement & Insights
• Analyze AJO / Target and analytics data to extract insights and validate experiments.
• Report performance, lift, and ROI to stakeholders.
• Drive continuous optimization based on data and feedback.
• Mentorship & Enablement
• Coach stakeholders on Adobe personalization best practices and implementation processes.
• Help drive adoption and understanding of Adobe personalization capabilities across the organization. 

Job Requirements

• Bachelor's degree in Computer Science, Business, Marketing, or a related field.
• 7+ years in digital product management, with at least 3+ years focused on personalization and A/B testing.
• Extensive hands-on experience with AJO / Target implementation, optimization, and integrated testing.
• Knowledge of how profile scripts work as well as MBOX and customer attributes work in Adobe Target.
• Strong understanding of web analytics, A/B testing, audiences, and personalization best practices.
• Proficient in JavaScript, HTML, CSS, APIs and familiarity with WebSDK, data layers and debugging tools.

Preferred Skills

• AJO / Target Business Practitioner or Developer certification preferred.
• Experience with Adobe Experience Platform RT CDP, Target, Journey Optimizer, and Launch.
• Familiarity with front‑end technologies (HTML/CSS/JS) and data engineering workflows.
• Strong communication and stakeholder management skills.

What We Offer You:

• Highly competitive compensation plan.      

• Salary range $135,000-$160,000 annually determined by a myriad of factors including, but not limited to, years of experience, depth of experience, individual qualifications and other relevant business considerations.
• Employees are eligible for annual discretionary bonus.
• 401(k) plan with company match.
• Employee Share Purchase Plan (ESPP) Viking full-time regular employees working in the United States can purchase Viking shares through payroll deductions.

• Full benefits including medical, dental, vision, life and disability insurance at a highly subsidized rate (some plans are fully paid by Viking).
• Accrue 15 paid vacation days, sick time accrual by state, and 6 paid holidays per year.
• Opportunity to take a free and/or discounted cruise.
• Highly subsidized gym membership.
• Discounts on theatres, theme parks, movie tickets, travel discounts through IATA membership and too many more discounts to name.
• Viking is a certified Great Place to Work company. This certification is a result of our commitment to excellence, integrity and our teams’ outstanding contributions.

 Viking is a certified Great Place to Work company. This certification is a result of our commitment to excellence, integrity and our teams’ outstanding contributions.

About Viking

Viking was founded in 1997 and provides destination-focused voyages on oceans, rivers and lakes around the world. Designed for experienced travelers with interests in science, history, culture and cuisine, Chairman Torstein Hagen often says Viking offers experiences for The Thinking Person®.

 Viking has more than 250 awards to its name, including being rated #1 for Rivers, #1 for Oceans and #1 for Expeditions by Condé Nast Traveler and voted at the top of its categories by Travel + Leisure. No other cruise line has ever received these same honors by both publications at the same time.