Bjak 專注於為人們提供可負擔且可持續的金融服務。Bjak 總部位於馬來西亞，是東南亞最大的保險入口網站。我們的主要入口網站 Bjak.com幫助數百萬人找到最具價值且覆蓋範圍最廣的保險單。我們在技術方面的投資，例如自訂 API、區塊鏈、交易系統和數據科學，旨在使先前無法接觸或難以理解的金融服務變得容易獲取。
我們的核心優勢在於駕馭最複雜的法規和環境，創造出一些世界上最具創新性的產品。例如，我們是全球首個簡化並提供投資連結壽險和健康保險在線平台，並提供即時與代理人交談的服務。
工作內容:
- 行銷專員：協助開發並執行在地化行銷策略，使其與台灣市場產生共鳴，並與Bjak的全球願景保持一致。
- 消費者洞察分析師：了解台灣的消費者行為與趨勢，運用洞察力創建具有影響力的行銷活動，提升參與度與轉換率。
- 數位行銷愛好者：運用數位行銷渠道，如社群媒體、SEO、PPC和電子郵件行銷，最大化觸及率和投資回報率。
- 品牌推廣員：協助將Bjak定位為台灣市場的領先品牌，確保我們的訊息符合當地價值觀並能引起目標族群的共鳴。
- 數據導向行銷專員：利用分析數據來衡量行銷活動的表現，理解市場動態，並為未來的行銷決策提供依據。
- 協作型團隊成員：與內部團隊（包括產品、業務、客戶服務等）有效協作，確保行銷專案的順利執行。
- 廠商協調員：與本地代理商、意見領袖及媒體夥伴合作，擴大行銷影響力，並確保高品質的成果交付。
崗位要求:
- 經驗：擁有3年以上的行銷經驗，最好具備台灣市場的經驗。
- 活動專業：具備制定並執行針對當地受眾的綜合行銷活動的經驗。
- 數位行銷專業知識：熟悉數位行銷渠道、工具及最佳實踐。
- 雙語溝通能力：擁有優秀的中英文溝通能力，能夠製作引人入勝的內容並管理雙語行銷活動。
- 結果導向：具備結果導向的思維方式，能夠在快節奏且具有創業精神的環境中適應並茁壯成長。
- 市場洞察力：了解台灣市場，包括法規考量、文化差異和競爭動態。
福利：
- 快速變化的、有挑戰性且獨特的商業問題
- 為你的職業發展提供強大的學習和發展計劃
- 國際化的工作環境和扁平化的組織結構
- 具競爭力的薪資
Bjak is focused on providing access to affordable and sustainable financial services for people in ASEAN. Headquartered in Malaysia, Bjak is the largest insurance portal in Southeast Asia. Our main portal, Bjak.com, helps millions find the insurance policy with the best value and highest coverage for them. Our investments in technology such as Custom API, blockchain, trading systems and data science is to enable easy access to financial services that were previously inaccessible or difficult to understand.
Our core strengths are in navigating the most complex regulations and environments, creating some of the most innovative products in the world. For instance, we are the first platform globally to simplify and offer investment-linked life and health insurance online, coupled with an instant talk-to-agent service.
Responsibilities:
- Marketing Specialist: Support the development and execution of localized marketing strategies that resonate with the Taiwan audience while aligning with Bjak’s global vision.
- Consumer Insight Analyst: Understand Taiwan’s consumer behavior and trends, using insights to create impactful campaigns that drive engagement and conversion.
- Digital Marketing Enthusiast: Leverage digital marketing channels such as social media, SEO, PPC, and email marketing to maximize reach and ROI.
- Brand Promoter: Assist in positioning Bjak as a leading brand in Taiwan, ensuring our messaging aligns with local values and resonates with our target audience.
- Data-Driven Marketer: Use analytics to measure campaign performance, understand market dynamics, and inform future marketing decisions.
- Collaborative Team Player: Work effectively with internal teams, including product, sales, and customer service, to ensure seamless execution of marketing initiatives.
- Vendor Coordinator: Collaborate with local agencies, influencers, and media partners to amplify campaigns and ensure high-quality deliverables.
Requirements:
- Experience: 3+ years of marketing experience, preferably in the Taiwan market.
- Campaign Expertise: Experience in crafting and executing integrated marketing campaigns tailored to local audiences.
- Digital Savvy: Knowledge of digital marketing channels, tools, and best practices.
- Bilingual Communication: Strong communication skills in Mandarin and English, with the ability to produce engaging content and manage bilingual campaigns.
- Results-Oriented: A results-oriented mindset with the ability to adapt and thrive in a fast-paced, entrepreneurial environment.
- Market Insight: Understanding of the Taiwan market, including regulatory considerations, cultural nuances, and competitive dynamics.
Benefits:
- Fast moving, challenging and unique business problems
- Strong learning and development plans for your career growth
- International work environment and flat organization
- Competitive salary
- Flexible working hours & arrangement, Casual work attire
