Saviynt’s Enterprise Identity Cloud helps modern enterprises scale cloud initiatives and solve the toughest security and compliance challenges in record time. The company brings together identity governance (IGA), granular application access, cloud security, and privileged access (PAM) to secure the entire business ecosystem and provide a frictionless user experience. The world’s largest brands trust Saviynt to accelerate digital transformation, empower distributed workforces, and meet continuous compliance.
We are looking for a Senior Digital Marketing Manager with a proven track record in the technology sector to join our team. As the Senior Digital Marketing Manager, you will play a pivotal role in developing and executing digital marketing strategies that will enhance our online presence, drive customer engagement, and generate leads. You will work closely with cross-functional teams and lead a talented group of digital marketing professionals.
Key Responsibilities:
- Digital Strategy Development: Develop and execute comprehensive digital marketing strategies aligned with our business goals, including brand awareness, lead generation, and customer retention.
- Team Leadership: Lead, mentor, and manage a team of digital marketing professionals, fostering collaboration, innovation, and skill development.
- Content Marketing: Collaborate with content creators and leverage distribution strategies to engage the target audience and enhance the brand's thought leadership in the identity.
- SEO and SEM: Optimize our website for search engines and manage pay-per-click (PPC)campaigns to increase organic and paid traffic, ensuring high visibility in search engine results pages.
- Paid Media Management: Develop and implement paid media campaigns to boost engagement, followers, and brand loyalty across platforms relevant to our industry, and to drive leads and contribute to pipeline.
- Email Marketing: Plan and execute effective email marketing campaigns to nurture leads, inform customers, and drive conversion.
- Data Analytics: Monitor, analyze, and report on the performance of digital marketing campaigns using key performance indicators (KPIs) and use data-driven insights to continually improve strategies.
- Budget Management: Manage the digital marketing budget efficiently, allocating resources to deliver maximum ROI.
- Marketing Technology: Evaluate and implement marketing technology tools, such as marketing automation platforms, ABM tools to streamline processes and enhance marketing efforts.
- Market Research: Stay current with industry trends, competitors, and customer behavior to identify opportunities and recommend strategic adjustments.
- Assist VP of Demand Gen with ABM strategies and execution.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree is a plus.
- Minimum of 5 years of experience in digital marketing, with at least 2 years of experience in a leadership or management role.
- Proven experience in the technology industry, with a strong understanding of tech products and services.
- Proficiency with digital marketing tools, platforms, and analytics.
- Strong analytical and problem-solving skills.
- Excellent communication and interpersonal skills.
- Results-driven and able to meet and exceed goals and targets.
- Ability to adapt to a fast-paced and ever-changing tech environment.
- Certifications in digital marketing (e.g., Google Ads, Google Analytics, HubSpot) is a plus.
Saviynt is an amazing place to work. We are a high-growth, cloud software company with phenomenal people, that is building the most innovative identity platform in the world. Your time at Saviynt will be worthwhile. You will experience tremendous growth and learning while being part of something you are helping to define and build from the ground up. Through challenging yet rewarding work, you will be able to directly impact our clients, all within a welcoming and positive work environment. If you're resilient and enjoy working in a dynamic high-growth environment you belong with us!
