Senior Digital Marketing Manager

Role purpose

Our digital marketing team is key to ensuring our digital estate is optimised for performance across the Nucleus group, providing the best customer journeys and delivering a superior user experience across the digital estate.

In the role of Senior Digital Marketing Manager, you’ll manage a team of digital experts and be responsible for maintaining the core digital infrastructure and processes that allow the marketing team to work effectively and optimise its performance.

You’ll have responsibility for the marketing technology stack and expert knowledge about how best to utilise it for optimum marketing success. The stack should be evaluated on an ongoing basis to ensure the business has the correct marketing technology in place and each element of the stack is delivering value.

You will drive continuous improvement within the marketing team and be responsible for developing and automating the operational processes and workflows that will remove roadblocks and promote efficiencies across the full end-to-end customer lifecycle from lead generation, nurturing, scoring, onboarding and welcome to recovery and retention.

You’ll spend your time:

This is a varied role which requires collaboration across the business with multiple stakeholders often working to deadlines. Key responsibilities of the role include:

Technology management

• Own and manage the marketing technology stack including marketing automation tools (Hubspot), CRM (Dynamics) and CMS (Drupal/Wordpress) tools.
• Ensure the full scale of the technology capability is understood and communicated within the team and maximise the opportunities presented by each tool
• Automate processes and workflows across the marketing stack to maximise process improvements.
• Evaluate new technologies and add-on applications to improve and optimise the marketing team performance.

Demand generation

• Working closely with the Senior Campaigns Manager, you will own the demand generation process from lead management, capture, scoring and nurturing to marketing qualified hand off to sales.
• Utilise the marketing stack to automate processes and workflows and ensure an effective closed loop reporting cycle.
• Track, monitor and report on pipeline management throughout the lead to customer journey to maximise process improvements, improve understanding of what works and attribution analysis to join it all up.
• Maintain effective relationships with the regional business development directors (RBDD) and account managers (AMs) supporting their business development activities with appropriate support.

Web estate

• Manage the web estate for the Nucleus group and develop and deliver an effective web content marketing strategy
• Hold responsibility for the UI/UX across the full digital estate, through websites, platforms and other digital touchpoints across the adviser and customer journeys
• Lead on SEO optimisation (and manage retained SEO agency)
• Review website performance and optimise; act as key liaison to our tech and development teams
• Lead on CMS use, training and development

Campaign management and evaluation

• Support the communications team in the creation and ongoing management of digitally enabled campaigns. This includes email campaigns via HubSpot and Mailchimp, social media including paid, and digital advertising.
• Manage and maintain our social media accounts (LinkedIn) including regular monitoring of comments and messages.
• Collaborate with key business stakeholders and subject matter experts to plan and produce engaging content for social channels that aligns with the marketing strategy, across all propositions in the Nucleus group.

Performance analysis and reporting

• Provide regular reporting and insights to both the communications team on effective campaign evaluation and performance tracking and to the marketing management team, making data-driven recommendations to improve performance.
• Establish KPIs, measure success and use data-driven insights to guide future strategies.

A bit about you

We’d really like you to have/be able to:

• Experience and interest in financial services marketing, in particular wrap platforms and platform marketing
• Experience of marketing automation systems, preferably Hubspot
• Proven experience of CRM systems, preferably Microsoft Dynamics
• Experience of using content management systems such as Drupal
• Strong knowledge of the sales funnel and demand generation
• Experience creating lead management, scoring, attribution, nurturing and routing programmes
• An interest in data management and data analytics and experience in using analytics programmes such as Google Analytics
• Strong attention to detail
• Proven experience of leading the effectiveness and return on investment of marketing activities and evidence of continual improvement
• Experience of developing omnichannel digital marketing campaigns (paid social, paid search, display, affiliates, email etc) with a brand building and demand gen focus
• Lead on marketing automation (implementation and management)
• Act as one of our brand champions
• Manage a high-performing team of digital marketing professionals, providing mentorship and guidance to drive exceptional results.

Adaptability and resilience are essential in this fast moving, changing environment. You’ll have superb organisational skills and be happiest when working with the team and delivering great outcomes.

You welcome the opportunity to constantly learn and be challenged whilst having real ownership, accountability and responsibility.

This is a varied role, and you will need to rely on your excellent communication and interpersonal skills to build relationships and collaborate effectively with internal and external stakeholders.

A little about us 

We’re the Nucleus Financial Platforms group and we help make retirement more rewarding. Here at Nucleus, people come first - whether it’s our colleagues, or the advisers and customers we support, we know that working in partnership and collaboration leads to the best outcomes. Together, we’ve shaped the platform to how it is today. We work hard, and we celebrate hard too. 

Our ambition is to create a platform with a difference, putting the customer centre stage meant tearing up the rule book and starting from scratch. We’ve come a long way since then, but our mission remains just as focused. That’s why our culture, values, and social responsibility are things we keep at the top of our agenda – because we know they matter and have a big impact. 

Our culture is one of the many things that sets us apart from the pack. We want to have an environment where our people feel that they can make a real difference, know they’ll be rewarded for their efforts and more importantly, enjoy themselves at work. 

Are we a perfect match? Check out this video and find out! 

Inclusion and diversity at Nucleus 

As with most things in life, who cares, wins. We really care about inclusion. 

For us it’s not a tick box exercise; inclusion and diversity are embedded in our culture and everything we do. It’s a commercial imperative. It isn’t about being PC. It’s about being future-relevant and durable. We owe it to ourselves and the industry to ensure we are playing our part in creating a fair, balanced and transparent financial services sector. 

More diversity means broader experience, a wider set of perspectives and a better collective ability to problem-solve. And it means being more representative of customer groups, which supports areas such as product development. 

At Nucleus, we offer a generous blend of benefits for the things that really matter to our people, including a non-contributory pension, bonus, enhanced parental leave, paid time off for emergencies, health and wellbeing initiatives and flexible working options.