Senior Digital Marketing Manager

Who We Are

Aurora (Nasdaq: AUR) is delivering the benefits of self-driving technology safely, quickly, and broadly to make transportation safer, increasingly accessible, and more reliable and efficient than ever before. The Aurora Driver is a self-driving system designed to operate multiple vehicle types, from freight-hauling semi-trucks to ride-hailing passenger vehicles, and underpins Aurora Horizon and Aurora Connect, its driver-as-a-service products for trucking and ride-hailing. Aurora is working with industry leaders across the transportation ecosystem, including Toyota, FedEx, Volvo Trucks, PACCAR, Uber, Uber Freight, U.S. Xpress, Werner, Covenant, Schneider, and Ryder. For Aurora’s latest news, visit aurora.tech and @aurora_inno on Twitter.

Aurora hires talented people with diverse backgrounds who are ready to help build a transportation ecosystem that will make our roads safer, get crucial goods where they need to go, and make mobility more efficient and accessible for all. We’re searching for a Senior Digital Marketing Manager.

As Senior Digital Marketing Manager, you will play a critical role in developing and implementing comprehensive digital marketing strategies to expand Aurora’s online presence and engagement as we prepare to launch our product in 2024. You will manage all digital marketing and social media campaigns and extract actionable insights to guide and measure the work. 

The ideal candidate is a creative storyteller with the ability to turn complex and technical information into compelling product stories. This person is also a strategic thinker with a deep understanding of digital trends and social media platforms. Candidates should be self-motivated problem solvers. Comfort managing ambiguity, ability to multitask, prioritize, and balance conflicting demands are critical for this role. 

In this role you will:

  • Develop and execute a comprehensive digital marketing strategy aligned with overall business goals. 
  • Lead the planning and implementation of digital campaigns across various channels, ensuring a cohesive and integrated approach. 
  • Oversee the management and growth of the company's social media presence on platforms such as LinkedIn, X, Facebook, and Instagram.
  • Develop and execute social media campaigns, leveraging analytics to measure performance and optimize strategies.
  • Collaborate with teams across the company to develop product stories that deliver on business goals and reach key audiences through digital and social channels.
  • Partner with stakeholders across the Marketing & Communications team to develop social and digital content for marketing campaigns. 
  • Lead a redesign of aurora.tech, including articulating the vision, defining requirements, and managing the development process. 
  • Oversee the content strategy for aurora.tech to ensure alignment with business objectives in preparation of our upcoming commercial launch. 
  • Utilize analytics tools to measure the effectiveness of digital campaigns and social media initiatives.
  • Provide regular reports and insights to company leadership and other internal stakeholders, identifying areas for improvement and optimization.

Required qualifications:

  • BS/BA degree or equivalent years of experience.
  • 12+ years of digital marketing experience in an agency, campaign, or B2B marketing function.
  • Proficiency developing and managing paid media campaigns and leveraging data and analytics to optimize and improve results. 
  • In-depth knowledge of digital marketing trends, tools, and best practices.
  • Fluency with key social media platforms including LinkedIn, X, Facebook, Instagram, Threads, YouTube, and TikTok.
  • Exceptional written and verbal communication skills.
  • Flexibility to travel and work across different time zones as needed.

The base salary  range for this position is $150,000-$240,000 per year.  Aurora’s pay ranges are determined by role, level, and location. Within the range, the successful candidate’s starting base pay will be determined based on factors including job-related skills, experience, qualifications, relevant education or training, and market conditions. These ranges may be modified in the future. The successful candidate will also be eligible for an annual bonus, equity compensation, and benefits.

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Working at Aurora

At Aurora, we bring together extraordinarily talented and experienced people united by the strength of our values. We operate with integrity, set outrageous goals, and build a culture where we win together — all without any jerks.

We have offices in several locations across the United States, where we encourage team and cross-functional collaboration. Aurora offers competitive medical, dental, and vision benefits, and additional healthcare support including medical transportation reimbursement, fertility, adoption, and surrogacy benefits. We empower our employees and their families with options to further their unique physical, mental, and financial well-being.

Our Learning and Development offerings include Aurora Academy, where our people learn, develop, and practice the essential skills that drive Aurora’s mission, continually up-leveling our team along the way. Our Careers page provides insight into career opportunities at Aurora, and you can find all the latest news on our Blog. 

Safety is central to everything we do. Every employee at Aurora has a role in contributing to safety, every step of the way. We seek candidates who take active responsibility, can contribute to building an atmosphere of trust, and invest in the organization's long-term success by working safely — no matter what.

We believe that self-driving technology has broad benefits – including increased access to transportation. To realize those benefits, we need a workforce with diverse experiences, insights, and perspectives — a workforce that reflects the communities our technology will serve.

Aurora is committed to providing access to anyone who seeks information from our website. We invite anyone using assistive technologies, such as a screen reader or Braille reader, to email us at [email protected]  if they experience difficulty using our website. Please describe the accessibility problem and include a URL (if available).

Aurora considers candidates without regard to their race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, pregnancy status, parent or caregiver status, ancestry, political affiliation, veteran and/or military status, physical or mental disability, or any other status protected by federal or state law. Aurora considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected]

For California applicants, information collected and processed as part of your application and any job applications you choose to submit is subject to Aurora’s California Employment Privacy Policy.

Diversity, Equity and Inclusion

At Aurora, every employee is empowered to take an active role in building an inclusive, collaborative, and unified culture that leverages our diverse strengths, perspectives, and backgrounds. 

Transforming how the world moves people and goods involves seeking to understand backgrounds, insights, and lived experiences that differ from our own. One way we accomplish that is with our 15 employee-led Aurora Unified Groups, which support diverse voices and drive inclusive collaboration. We believe that teamwork, belonging, and trust motivate and support our employees to do their best work. As our team grows, we strive to attract and retain exceptional talent that adds new perspectives and experiences and continues to drive innovation. Learn more on our Culture Page.

We are committed to helping qualified military community members leverage their talents in service of our mission. To understand how your military experience aligns with career opportunities at Aurora, review your military job classification at MyNextMove.org and consider applying for open positions corresponding to your identified skills and experiences!

Aurora Innovation is a healthcare SaaS specialist that automates patient-provider communication to enhance accessibility and streamline healthcare workflows.

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