Senior Digital Content Creator

Role: Senior Digital Content Creator

Experience: 6-9 years

Location: Remote, India

Work timings: 7:00am to 4:00pm

About the Role

We’re looking for an exceptional Creator to work exclusively with our client. This is a once-in-a-lifetime opportunity for a tech-savvy yet consumer-centric content creator and an influencer with a twist – a social media native who has the pulse on culture and can turn an opportunity into concept and social-native creative production within hours and days, someone thrives on being one step ahead of the social trends and reacting to viral moments.
As a one-person creative powerhouse, almost like a one-person-agency, you’ll play a pivotal role in shaping and elevating this client’s social native creative quality and credibility across the APAC region, providing actionable and transformative creative input that can drastically elevate their social creative content quality to bring creative magic to their key products ranging from hardware to Generative AI. 
If you gain energy by building social native content that connects culture, community and brands, this is your chance to be at the forefront of a pilot program, driving social creative excellence and earned social conversations for one of the world’s most recognized brands – you’ll have the freedom to experiment, create, and directly influence the social narrative. 
You’ll be acting as a critical bridge between global social creative teams and local marketing teams to help with social-native yet brand-authentic creative content for both always on social accounts and social first integrated campaigns.  Your sharp creative judgement and thought leadership will help elevate the regional social media centre-of-excellence quest to support modern marketers across the organisation.

What you will be doing: 

• Identify community-centric, insight-driven, culture-moving social content ideas that stays true to brand’s unique voice 
• Monitor social and cultural trends to generate untapped opportunities , prototype and A/B test new content ideas that support the overall go-to-market strategies for campaigns.
• Provide insights into the APAC social and creator economy, ensuring content resonates with the regional audiences.
• Work closely with regional and local social teams and product marketing managers to identify untapped opportunities. A true idea powerhouse who is quick at generating unique, disruptive, unconventional social creative concepts.
• In collaboration with strategy, analytics, and media teams to refine creative concepts and ensure it is closely tied to business and brand objectives and KPIs
• Bias towards action and are resourceful and efficient to get from Zero to Hero by leading end-to-end content creation production, editing, design and launch with the support of the internal teams.
• Balancing the agility of a creator with the delivery of high-quality content within corporate brand approval frameworks and processes.
  
  

What you need to be great in this role:

• 6+ years of experience in social native content creation or related coverage with a significant follower base on relevant platforms
• Social media portfolio filled with examples that showcase work that has been created for multiple formats and platforms from ideation, and conceptualisation to production for global brands
• Excellent Creative judgement and taste.  Exceptional hands-on social native design, illustration, video editing, copywriting skills and tools (e.g., Adobe Creative Suite, video editing software, social media platforms native tools) and are at the forefront of testing AI tools.
• Experienced with taking a balanced approach to fast-paced creativity and corporate decision-making processes.
• Accustomed to staying on top of changes to social media algorithms and platform-specific nuances.
• Proven experience with corporate brand operations and processes in a highly matrix and global / APAC regional environment with a wide range of stakeholders
• Strong ability to effectively communicate both verbally and written, articulating ideas in a clear and exciting manner. 
• Strong knowledge of the diverse APAC social and creator economy landscape
• Team before self. Open to collaboration and diverse opinions and collaborate effectively across teams. 
• A self-starter and entrepreneurial with strong proactivity to unlock opportunity. Comfortable in navigating complexity and ambiguity. 

Req ID: 14235

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