Senior Demand Planning Manager

In a nutshell, we’re all about making the world of wine a better place. We fund and source directly from independent winemakers to bring customers better quality wine for a better price. No thirsty middlemen as far as the eye can see.

It’s a different way of doing things, sure. But it works. We’re one of the UK’s favourite wine clubs, shipping over 1 million (!) cases a year to curious wine lovers. And with an ambitious road ahead, we’ve got no plans on plugging the cork on growth.

Our global team (we have offices in the US and Australia, too) is entrepreneurial by nature, obsessive about customer experience and driven by performance. All things that make Naked a great place to grow both personally and professionally. And yes, we like wine. A lot. 

It takes a village to be Naked and now we’re looking for a Senior Demand Planning Manager to strengthen how we plan, forecast and grow. In this role, you’ll shape our demand strategy, bring data to life, and work across the business to ensure we meet customer demand with confidence. If you thrive in an environment where insight guides action and collaboration drives progress, you’ll feel right at home. So if you’re keen to help us take the guesswork out of enjoying great wine (that’s what we’re passionate about), there’s a Naked welcome pack with your name on it.

Together, we’ll take Naked Wines to the next level – and share our not-so-well-kept secret with the world.

Location & Flexible Working - This role can be London or Norwich based (2 days per week at primary office, approx 1 trip to the other office per month).

Requirements

What you’ll do

• Lead and improve the S&OP demand planning process using data-driven forecasting.
• Create, maintain, and enhance demand forecasts across all product segments.
• Build forecasting models using Python, SQL, and advanced Google Sheets.
• Apply statistical forecasting techniques, including time-series modelling, regression methods, and machine learning approaches.
• Use scenario planning to model promo uplift, market uncertainty, trend shifts, and best/worst-case demand outcomes.
• Analyse demand drivers, seasonality, customer behaviour, and commercial impacts to improve forecast accuracy.
• Work closely with Sales, Marketing, Supply, Finance, Category Management, Logistics, and Operations to align demand assumptions.
• Present forecast results, demand risks, and opportunities in S&OP meetings with clear, evidence-based recommendations.
• Support portfolio and innovation planning by forecasting new wines and product launches.
• Monitor market trends, portfolio performance, product lifecycle stages, and customer behaviour to identify opportunities.
• Track and report forecasting KPIs including accuracy, bias, baseline stability, promo uplift accuracy, and demand variability.
• Carry out root-cause analysis when forecasts differ from actual results.
• Improve forecasting tools, automation workflows, dashboards, and data pipelines.

What you’ll bring

Core skills and experience

• Experience in demand planning, forecasting, or S&OP within a product-led or fast-moving environment.
• Strong analytical skills with the ability to interpret complex datasets.
• Knowledge of statistical methods such as time-series forecasting, regression analysis, clustering, or machine learning.
• Advanced Python skills (pandas, NumPy, statsmodels, scikit-learn, Prophet) for forecasting model development.
• Proficiency in SQL for data extraction and modelling.
• High capability in Google Sheets for analytical modelling and scenario analysis.
• Experience using data visualisation tools (Power BI, Tableau, Looker).
• Ability to automate forecasting workflows and improve data quality.
• Experience with ERP/MRP or planning systems (e.g., SAP, Oracle, NetSuite) is beneficial.

Communication & collaboration

• Ability to explain analytical findings in a clear, structured way.
• Experience working with cross-functional teams to support alignment across commercial and operational functions.
• Confidence discussing forecast assumptions, risks, and demand drivers with both technical and non-technical audiences.

Commercial & operational understanding

• Understanding of commercial planning, promotional strategies, product lifecycles, and sales processes.
• Knowledge of how demand planning connects to supply planning and inventory strategy.
• Ability to consider service levels, operational feasibility, and financial goals when forecasting.

Working style

• Strong attention to detail and accuracy in forecasting and reporting.
• Ability to organise and prioritise tasks across multiple forecasting cycles.
• Comfort working with evolving inputs and changing circumstances.

You have our Naked behaviours:

• Ambition (dream big): Breaking down strategy into clear tasks and contributing to broader team improvement.

• Judgement (make good decisions): Supporting good decision-making and knowing when to escalate.
• Discipline (adhere to high standards): Driving execution with clarity and structure; keeping a close eye on progress and adjusting plans when needed.
• Influence (have a big impact): Motivating others, communicating with intent, and supporting team development.
• Accountability (take full responsibility): Taking responsibility for team outcomes and fostering a culture of ownership

Finally, you live by our Naked values:

• You support all stakeholders from the Winemaker, through to the Customer. We are Naked Together
• You embrace growth, pushing yourself out of your comfort zone to overcome obstacles
• You always start with our customers and winemakers
• You keep it simple and are data-led, from the wine itself to the ways of working
• You do the right thing, holding yourself accountable with honesty and openness
  
  

Recruitment Process
Phone interview > Live Interview > Task > Final Interview

Benefits

As part of the Naked family, we want you to know we've got your back. Here are a few of the perks you'll enjoy when you join the team…

• A competitive salary of £40-50k pa (depending on location) plus annual bonus opportunity
• Personal Healthcare

• 26 days holiday and bank holidays (you can buy or sell holiday too)
• A £300 annual personal development budget - we're passionate about supporting people to follow their dreams inside or outside of Naked
• £450 every year to treat yourself to some of our delicious wines...all in the name of research, of course
• We want to do our bit for the community and give everyone paid leave to volunteer
• We have Wellbeing Champions and access to  mindfulness resources including the Headspace app
• Enhanced parental leave
• Honeymoon leave - newlyweds get an extra week of annual leave

• We like to surprise and delight you with lovely thoughtful gifts including Naked Wine and lots more...
  
  

Equal Opportunities

At Naked Wines, we recognise the value of diversity and inclusivity in fostering a truly remarkable experience for all our winemakers and customers. Our commitment extends beyond wine to building a workforce that reflects the wide array of perspectives and experiences found across the UK. We believe that embracing diversity in our teams enables us to provide exceptional service and innovation.We are dedicated to ensuring all our employees are treated fairly and equitably at work, with a strong commitment to promoting equity in both physical and mental health for everyone. To achieve this, Naked Wines encourages applications from individuals of disadvantaged socio-economic backgrounds, disabled persons, LGBTQ+ community members, Black, Asian and Minority Ethnic backgrounds, and those with lived experiences of discrimination.

Accessibility and Adjustments

Naked Wines is committed to providing reasonable adjustments throughout our recruitment process. We strive to be as accommodating as possible to ensure all candidates can participate fully. If you have specific requirements or need adjustments at any stage of the application or interview process, please do not hesitate to get in touch. In your application, feel free to indicate your preferred pronouns (for example - she/her/hers, he/him/his, they/them/theirs, etc)to help us better address and respect your identity throughout the process.