Senior Demand Gen Manager

About the Role

We’re looking for a digital-first marketer who knows how to take bold brand stories and make sure they actually get seen. As Knak’s Senior Demand Gen Manager, you’ll own the channels that amplify our content - paid media, SEO, retargeting, and distribution mechanics - and make sure every campaign reaches the right buyers in the right places.

You won’t be starting from scratch. You’ll collaborate closely with our new Director of Brand & Content to bring campaign narratives to life, and you’ll manage our SEO and Paid consultants to execute with precision. Your superpower is knowing how to translate a creative idea into performance - connecting storytelling with measurable growth.

This is not a “post and pray” digital role. It’s about amplification, targeting, and optimization - ensuring Knak’s content and campaigns cut through the noise and drive real impact.

What You’ll Do

Demand Generation Strategy & Execution

• Drive Knak’s demand generation strategy across the full funnel, executing programs that generate qualified pipeline, revenue growth, and efficient customer acquisition.
• Define and run integrated campaigns across paid media (LinkedIn, Google, retargeting, ABM platforms), lifecycle/email, content syndication, webinars, and events.
• Translate revenue goals into clear demand gen plans that improve conversion at every stage, reduce CAC, and accelerate pipeline velocity.
• Manage and optimize Knak’s web and digital touchpoints, ensuring prospects have a seamless journey from ad to landing page to conversion.
• Manage day-to-day work of SEO and paid consultants, ensuring alignment with brand campaigns and ICP targeting (enterprise marketing teams using Marketo, Pardot, SFMC, Eloqua).

Amplification & Distribution

• Build distribution strategies that extend the reach of benchmark reports, product launches, POVs, and customer stories across digital channels.
• Partner with the Content Pod to translate campaign narratives into channel-ready plans and repurpose assets (blogs, videos, POVs) into high-performing digital formats.
• Collaborate with lifecycle email SME to ensure nurture programs move users from awareness through activation, expansion, and retention.
• Monitor competitive digital strategies and test emerging formats and channels to keep Knak differentiated in a crowded space.

Cross-Functional Partnership

• Partner closely with Sales and RevOps to align on ICPs, targeting, funnel definitions, lead management, and pipeline goals.
• Work with Product Marketing to translate value propositions, use cases, and launches into compelling demand programs.
• Build feedback loops so creative ideas and campaign strategies are continuously informed by performance data and customer insights.

Measurement & Optimization

• Lead demand gen forecasting, budgeting, and performance reporting, translating digital performance into business outcomes: pipeline creation, influenced revenue, and market share.
• Run experiments on targeting, channels, creative, and formats to continuously improve conversion rates and ROI.
• Leverage attribution modeling, incrementality testing, and A/B testing to optimize spend and inform future investments.
• Recommend budget allocations and optimize across campaigns for maximum efficiency.

About You

• 6–10+ years of experience in demand generation, growth marketing, or performance marketing within a B2B SaaS environment.
• Proven track record building and scaling demand programs that drive measurable pipeline and revenue impact.
• Deep understanding of full-funnel marketing, SaaS metrics (CAC, LTV, payback, activation, retention), and experimentation frameworks.
• Fluency in LinkedIn Ads, Google Ads, ABM platforms, and SEO strategy, with hands-on experience managing significant budgets.
• Strong analytical mindset; comfortable using data to diagnose performance, prioritize opportunities, and guide decision-making.
• Experience partnering cross-functionally with Sales, Product Marketing, RevOps, and Product teams.
• Hands-on experience with marketing automation tools and lifecycle marketing programs.
• Experience managing agencies, consultants, or freelancers, and knowing how to get quality work out of partners.
• A high degree of agency: bias for action, strong follow-through, and excellent operational discipline.

Bonus Points If You...

• Have experience marketing to Marketing Ops or technical SaaS buyers.
• Have worked in partnership with brand/content teams, not just demand gen.
• Can get hands-on in platforms (Google Analytics, LinkedIn Ads Manager, SEO tools).
• Have tested creative formats like short-form video, meme-led ads, or interactive campaigns.

The Impact You’ll Make

• You’ll own the demand engine that turns Knak’s brand into measurable pipeline and revenue, bridging the gap between creative storytelling and performance outcomes.
• You’ll have ownership of budget, channels, and consultants, with a creative partner in the Content Pod and cross-functional allies across Sales, RevOps, and Product Marketing.
• You’ll build the systems, experiments, and programs that help Knak show up where our buyers spend their time, and convert them when they do.
• You’ll join a high-trust, low-ego team that’s serious about doing great work.