(Senior) Data Analytics specialist (Engagement Team)
TLDR
Support and scale delivery driver operations by analyzing data to improve driver engagement, retention, and supply quality using creative solutions and data-driven insights.
Rocket Now is looking for a highly analytical and operationally strong data analyst / Senior data analyst to support and scale our delivery driver operations. This role will focus on driver onboarding, day-to-day driver operations, incentive program management, and solving operational challenges through data-driven and creative approaches.
This role focuses on using data to improve driver engagement, retention, and supply quality, working closely with operations, growth, and marketplace teams.
Rather than building infrastructure alone, you will act as a data partner to the business, transforming complex data into actionable insights and scalable solutions that drive marketplace performance.
What You’ll Do
1. Drive Driver Engagement & Retention Strategy
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Analyze driver lifecycle: onboarding → activation → engagement → retention
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Identify key drop-off points and improvement opportunities
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Support initiatives such as incentives, rewards, and resurrection programs
2. Support Marketplace & Supply Decisions
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Provide data insights on:
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Supply-demand balance
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Driver availability and activity levels
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Regional/time-based supply gaps
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Partner with Ops and Marketplace teams to optimize driver supply
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Define and standardize key metrics (e.g. active drivers, retention, activation rates)
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Build and maintain dashboards for business teams
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Ensure consistent KPI definitions across stakeholders
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Evaluate effectiveness of driver incentives (promotions, missions, rewards)
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Conduct cohort analysis and ROI evaluation
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Provide recommendations: scale, iterate, or stop programs
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Translate business questions into analytical frameworks
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Support A/B testing and experiment design
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Deliver clear insights to drive decisions
- 5–8+ years experience in Data Analytics / Business Analytics / Data Platform
- Strong SQL skills (must-have) for data extraction and analysis
- Proven ability to analyze data and translate insights into actionable operational improvements
Preferred Qualifications
Experience in delivery, logistics, mobility, or marketplace operations is a plus
Experience designing or managing incentive programs
Language Requirements
- English: Business level
- Japanese: Native level
Coupang is at the forefront of the e-commerce landscape, transforming shopping, dining, and living experiences through a customer-centric model. By leveraging a robust retail and logistics network, Coupang offers services like next-day delivery and international shipping, challenging the norms of speed, selection, and pricing in the multi-billion-dollar commerce industry. With a blend of startup agility and the strength of a large public company, Coupang continues to innovate and expand rapidly.
- Founded
- Founded 2010
- Employees
- 500+ employees
- Industry
- Internet Software & Services