Senior Data Analyst
TLDR
Join the Barcelona Marketing Analytics team to transform data into actionable insights that enhance customer value and support strategic decisions across the organization.
Own reporting that Marketing actually trusts. Build and maintain the dashboards, data models, and reporting layers that Lifecycle Marketing and broader Marketing leadership rely on day-to-day. Proactively identify where our reporting is noisy, inconsistent, or missing, and fix it. You'll be the go-to person Marketing leads come to when a number looks off.
Design and analyze experiments. Own the end-to-end lifecycle of tests in your area—from scoping the hypothesis and picking the right measurement, to running the analysis, to writing up the result and socializing what we learned. You'll partner with Lifecycle Marketing on their monthly testing cadence, and you'll take on harder cross-channel and retargeting tests where the measurement isn't obvious.
Support the evolution of our measurement framework. You'll partner with the team on incrementality work, stratified holdouts, and attribution model refinement—bringing statistical rigor to questions like how much lift is real, how much is novelty, and how much is noise?
Be the analytical bridge to Martech. Partner with our Martech and Analytics Engineering teams to QA business logic in our CRM pipelines, validate audience data, and make sure the campaigns Lifecycle Marketing launches are measurable from day one. You'll be the analytics voice in conversations about tooling and data flow.
Unblock the team. A senior IC on this team makes everyone around them more effective. You'll review SQL, pressure-test analytical approaches, and help raise the bar on how we structure our work.
Tell stories that drive action. Root-cause analysis is core to this role: when a metric moves, you'll go find out why, tie it to marketplace dynamics on both the demand and supply side, and bring a clear narrative to the people who need to act on it.
3+ years of experience using data to drive business impact, including identifying actionable insights, crafting compelling narratives, and partnering with cross-functional teams to define and implement solutions.
Strong proficiency in SQL—confident writing complex queries against large event-based datasets, and comfortable reviewing and improving code from other analysts.
Hands-on experience building and maintaining transformation models (dbt or similar) and a point of view on what makes a good data model.
Solid grounding in statistical analysis using Python or R—hypothesis testing, regression, bootstrapping—and an understanding of the trade-offs between different measurement approaches.
Proven experience owning A/B testing end-to-end: experimental design, sample size, analysis, and write-up.
A clear communicator who can make complex analyses land with both technical and non-technical audiences, and who enjoys partnering directly with business stakeholders.
Demonstrated ability to manage analytical work independently—scoping, prioritizing, and delivering without needing to be micromanaged.
Data visualization tool experience (e.g., Mode, Looker, Tableau).
Genuine intellectual curiosity about measurement problems, and comfort sitting with ambiguity while you figure them out.
Experience supporting a Lifecycle Marketing, CRM, or retention function, particularly with email, push, or SMS programs.
Familiarity with marketing attribution concepts (MMM, last-touch, multi-touch) and an interest in where attribution modeling is headed.
Exposure to incrementality testing, causal impact models, geo-based experiments, or similar approaches beyond classic A/B holdouts.
Experience in a two-sided marketplace, with a gut feel for how supply and demand dynamics show up in the data.
Familiarity with any part of our stack: Amazon Redshift, dbt, Mode, Statsig, Amplitude, Iterable, or Hightouch.
Track record of mentoring junior analysts or raising the technical bar on a team without formal management responsibility.
Benefits
Flexible Work Hours
Flexible work hours, sometimes you'll need to be in at certain times, but on the whole, we're pretty flexible when it comes to managing workload and time
Health Insurance
Private medical insurance
Other Benefit
Dog-friendly office
Paid Time Off
25 days PTO
Wellness Stipend
Annual €150 wellness reimbursement
Rover.com is a platform that connects pet parents with trusted pet sitters and dog walkers across the US, Canada, and Europe. It uniquely empowers pet care providers to manage their own businesses while offering the safety and support of a globally recognized company.
- Founded
- Founded 2011
- Employees
- 500+ employees
- Industry
- Diversified Consumer Services
- Total raised
- $310M raised