Senior Data Analyst
TLDR
Become the go-to person for deep data analysis and experimentation across the business, leveraging complex behavioral data to drive actionable insights.
Design, run, and analyse A/B tests and other experiments across the customer lifecycle; from acquisition and conversion through to retention and reactivation.
Build cohort, funnel, and retention analyses that uncover what's driving customer behaviour and where the biggest opportunities sit.
Lead deep-dive investigations into commercial performance, customer churn, fraud patterns, and product engagement.
Translate ambiguous business questions into structured analytical problems, and the answers into clear recommendations.
Present findings to senior stakeholders in a way that's clear, honest, and decision-ready; not just charts, but conclusions.
Build and maintain self-service dashboards and reports that give teams the data they need, when they need it.
Develop a deep understanding of customer acquisition, conversion, retention, commercial performance, and user experience metrics.
Work alongside the Product and Development teams to shape and deliver on the data roadmap.
Partner with Data Engineers on data quality, modelling, and pipeline reliability, also flagging gaps and helping define what "good" looks like.
Support Customer Success, Commercial, Marketing, and Compliance teams with ad hoc analysis and reporting.
Help create and enforce policies around data governance, quality, and responsible use.
Identify opportunities to improve how we collect, model, and surface data across the business.
Stay close to the customer journey and be curious about how people experience our product and what the data says about it.
Champion experimentation as a core part of how we make decisions.
Cloud & infrastructure: AWS (EKS, EC2, S3), Kubernetes, Terraform.
Data ingestion & processing: AWS DMS, EMR, and EC2-based pipelines writing to S3.
Querying & modelling: Athena for querying S3 data, dbt for transformation and modelling, SQL throughout.
Reporting & BI: Tableau as the primary reporting layer, with Python for deeper analysis.
Product & customer tooling: Zendesk and internal CRM systems, product analytics platforms.
Ways of working: Agile delivery, cross-functional squads, async-friendly documentation.
4+ years in a Data Analyst or Analytics Engineer role, ideally in fintech, e-commerce, SaaS, or another high-volume consumer business.
Advanced SQL. you can write complex queries, optimise them, and reason about underlying data models.
Strong experimentation experience where you’ve designed and analysed A/B tests, understand statistical significance, sample sizing, and common experimentation pitfalls.
Cohort and behavioural analysis: you’re comfortable building retention curves, funnel analyses, LTV models, and segmentation.
BI tools: hands-on experience with Tableau (preferred) or another major BI platform such as Power BI, Looker, or Metabase.
Python or R for analysis (Pandas, statsmodels, scikit-learn or equivalent).
Storytelling: you can take a messy question and come back with a clear, honest, decision-ready answer.
Stakeholder skills: comfortable working across Product, Engineering, and Operations.
Why Mama Money?
At Mama Money, we’re here to make it easy—for our customers, our communities, and for each other. Simplicity is at the heart of what we do, whether it's creating a seamless and stress-free customer journey or removing barriers that stand in the way of progress, our work is all about delivering impact, minimizing complexity, and ensuring every experience with Mama Money is easy.
We’re a team that isn’t afraid to give it a go. We value taking action, making bold steps, embracing innovation, solving problems, doing the hard things, and thinking smartly. Mistakes and failures don’t stop us—they teach us. Every challenge is a chance to grow, do better, and push boundaries.
And we just own it. Whether it’s delivering results, collaborating across teams, driving urgency, or taking accountability for our actions, we approach every task with integrity and purpose. We make company goals our own, showing up for each other, our customers, and our mission to create lasting change.
Mama’s Values
These aren’t just words—they’re how we show up every day:
-
Make it easy for customers
-
Give it a go
-
Just own it
Mama Money is a fintech startup dedicated to providing safe, fast, and low-cost international money transfers specifically for migrant communities in South Africa. By focusing on socially fair pricing, we enable migrant workers to send money home reliably, making a positive impact on their families and communities.
- Founded
- Founded 2013
- Employees
- 201-500 employees
- Industry
- Diversified Financial Services