Senior Customer Marketing Manager

About the role:

As a Senior Customer Marketing Manager, you will lead the development and evolution of customer advocacy initiatives for Samsara in Mexico. This includes maturing and scaling existing programs — such as customer references, storytelling, and awards— that foster meaningful relationships through both virtual and in-person engagements. By amplifying the customer voice across go-to-market channels, you will ensure these programs drive authentic connections and tangible business outcomes. You will design and manage the processes and infrastructure that enable our customer advocates to shine, directly influencing Samsara’s growth, retention, and market leadership. Success in this role hinges on your ability to boost customer participation, drive internal adoption, and leverage data-driven insights and automation to optimize program performance.

This role is pivotal in amplifying the voices of our customers, driving advocacy, and empowering our go-to-market teams with impactful customer stories. As part of the regional Mexico Marketing team, you will collaborate closely with Marketing, Communications, Sales, Customer Success, and Product teams, ensuring alignment and impact across the organization. With regular visibility from executives, this role provides a unique opportunity to build the next stage of advocacy programs, driving loyalty, retention, and growth across a customer base spanning diverse industries.

This is a remote position open to candidates based in Mexico and it will require 20-30% domestic travel.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best. 

In this role, you will: 

• Drive go-to-market impact through customer advocacy: Align customer advocacy efforts with GTM priorities by integrating compelling customer stories into campaigns, product launches, and events. Partner with Marketing, Sales, and Field teams to drive awareness, pipeline, and deal progression.
• Build and deepen advocate relationships: Engage and grow a portfolio of top customer advocates through storytelling, speaking, and recognition opportunities that strengthen relationships and support retention and expansion.
• Own the customer voice end to end: Identify, develop, and scale high-impact customer stories across integrated marketing channels including campaigns, events, social, web, press, and key moments such as our annual customer conference. Use data and AI-powered insights to surface themes, trends, and new advocacy opportunities.
• Scale customer advocacy programs: Lead and evolve programs such as customer speakers, references, awards, advisory boards, and storytelling distribution, ensuring they are scalable, measurable, and aligned to business priorities.
• Support flagship events: Drive customer storytelling, speaker recruitment, and content capture for Samsara’s annual user conference and other marquee events.
• Operationalize and measure impact: Build efficient workflows, tools, and processes to scale customer marketing programs. Track performance, optimize engagement, and continuously improve the advocate experience.
• Create high-impact customer content: Partner with Content and Comms to deliver case studies, blogs, and video testimonials, managing customer engagement from relationship-building through production.
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

Minimum requirements for the role:

• 6+ years of experience in marketing (customer advocacy, customer marketing, field marketing, marketing program manager) or customer success roles.
• Fluent in English with a Bachelor’s degree or equivalent work experience required. 
• Demonstrated ability to own strategy and execution end to end for complex, cross-functional programs, building and scaling customer advocacy initiatives that drive measurable GTM impact.
• Proven strength in building trusted relationships with customers and internal stakeholders, managing all aspects of the customer experience, including onsite and video-related engagements.
• Strong customer-first orientation, with the ability to synthesize customer insights, behaviors, and motivations into clear recommendations and decisions.
• Exceptional storytelling and communication skills, combining compelling, human-centered narratives with data and business context.
• Highly organized and execution-focused, with the ability to prioritize, manage ambiguity, and deliver high-quality results across multiple concurrent initiatives.
• Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally.
• Results-driven and analytical, with experience defining success metrics, measuring program performance, and iterating to improve outcomes.
• Self-directed operator who demonstrates ownership, bias for action, and continuous improvement, operating effectively with minimal supervision in a fast-paced environment.

An ideal candidate also:

• Passion for experimentation, measurement, and optimization to drive ROI continuously.
• Comfortable in a fast-paced environment with the ability to assess, prioritize, pivot, and problem-solve across multiple projects. 
• Experience organizing customer-facing events, such as webinars, conferences, or speaking engagements, to elevate customer advocacy.
• Ability to leverage data and analytics tools like Google Analytics or Tableau to measure program impact and optimize strategies.
• Expertise in engaging customers through social media campaigns and community-building initiatives to amplify brand presence and loyalty.