Aircall is a unicorn AI-powered customer communications platform used by 22,000+ companies worldwide to drive revenue, faster resolutions, and scale. We’re redefining what a customer communications platform can be—by combining voice, SMS, WhatsApp, and AI into one seamless workspace.
Our momentum comes from a simple but powerful idea: help every customer-facing team work smarter, not harder. Aircall’s AI Voice Agent automates routine calls, AI Assist streamlines post-call tasks, and AI Assist Pro delivers real-time guidance that helps people do their best work. The result—companies grow revenue, deliver faster resolutions, and scale service.
We’ve built a product customers love and a business that scales fast. Aircall operates in nine global offices (Paris, New York, San Francisco, Sydney, Madrid, London, Berlin, Seattle, and Mexico City), and is backed by world-class investors. Our teams are shipping AI innovation faster than ever and expanding across new product lines and markets.
At Aircall, you’ll join a company in motion—ambitious, profitable, and product-driven—where impact is visible, decisions are fast, and growth is real.
How We Work at Aircall: At Aircall, we believe in customer obsession, continuous learning, and delivering extraordinary outcomes. We value open collaboration, taking ownership, and making smart, informed decisions with speed and precision. If you thrive in a fast-paced, team-driven environment where curiosity, trust, and impact matter, you'll fit right in
About the Role:
We are seeking a strategic and customer-obsessed Customer Marketing Manager to lead initiatives that drive customer advocacy, expansion, product adoption, and retention and expansion at scale for our global business. This is a unique opportunity to collaborate cross-functionally with Product Marketing, Customer Success, Marketing Ops, Product, and Sales to drive a measurable impact on Aircall’s growth.
This role reports to the Director of Product Marketing and is a hybrid role working in the Bellevue office Monday - Wednesday.
Key Responsibilities:
Advocacy & Community Building
Develop and manage a customer advocacy program, including case studies, testimonials, reviews on 3rd-party sites (such as G2, Trustpilot, and Capterra), and references achieving assigned goals and timelines.
In close collaboration with the Field Marketing organization, identify and nurture customer champions to participate in events, webinars, and peer reviews.
Foster a sense of community through building a strategy for, and delivering, a Customer Advisory Board, user groups, forums, and customer events (both virtual and in-person).
Voice of the Customer
Manage programs that gather customer feedback (e.g. NPS survey) and share insights with Marketing, Customer Success, and Product teams to inform product development and service improvements.
Drive Customer Expansion Through Multi-SKU Strategy
Deploy personalized, multi-channel campaigns across industry, use case and company size segmentations to achieve target objectives for marketing-sourced customer expansion.
Partner with product marketing teams to develop go-to-market plans that support our cross-functional partners in Customer Success to achieve topline growth targets for the customer success leadership team.
Customer Engagement & Retention
Develop and execute integrated lifecycle marketing campaigns to increase product adoption, engagement, and customer retention.
Track customer engagement & retention KPsI, and use lifecycle marketing tactics like email campaigns, nurture programs, behavioral triggers, in-app messaging, and more to drive improvements in assigned KPIs. Create and distribute targeted communications, such as newsletters, product updates, and educational content, to keep customers informed and engaged.
Establish and then oversee governance for all customer-facing communications, ensuring consistency, alignment, and adherence to brand guidelines across all channels.
Qualifications:
5 years of experience in Customer Marketing, Community Marketing, Lifecycle Marketing, or a related role, ideally within a B2B SaaS environment.
Experience building customer advocacy programs.
Excellent communication skills, both written and verbal, with an ability to craft compelling customer narratives.
Strong understanding of customer journeys, product-led sales, and lifecycle marketing strategies.
Analytical mindset with experience using tools like Salesforce, Hubspot (or similar), and customer engagement platforms.
Characteristics
Empathetic and customer-first mindset; you genuinely care about creating value for customers.
Strategic thinker who can both build and execute hands-on in a fast-paced environment.
Collaborative and highly organized with strong project management skills.
Creative problem solver who thrives on turning ideas into actionable plans.
Why join us?
🚀 Key moment to join Aircall in terms of growth and opportunities
💆♀️ Our people matter, work-life balance is important at Aircall
📚 Fast-learning environment, entrepreneurial and strong team spirit
🌍 45+ Nationalities: cosmopolite & multi-cultural mindset
💵 Competitive salary package & equity
🏨 Medical, dental, and vision insurance is 100% covered
📈 401k plan with company matching!
✈️ Unlimited PTO — take the time you need to come to work feeling great!
⭐️ Wellness, internet, and childcare reimbursements
💚 Generous parental leave policy
DE&I Statement:
At Aircall, we believe diversity, equity and inclusion – irrespective of origins, identity, background and orientations – are core to our journey.
We pride ourselves on promoting active inclusion within our business to foster a strong sense of belonging for all. We’re working to create a place filled with diverse people who can enrich and learn from one another. We’re committed to ensuring that everyone not only has a seat at the table but is valued and respected at it by providing equal opportunities to develop and thrive.
We will constantly challenge ourselves to make sure that we live up to our ambitions around diversity, equity and inclusion, and keep this conversation open. Above all else, we understand and acknowledge that we have work to do and much to learn.
