Senior Customer Lifecycle Marketing Manager

EvenUp is on a mission to close the justice gap using technology and AI. We empower personal injury lawyers and victims to get the justice they deserve. Our products enable law firms to secure faster settlements, higher payouts, and better outcomes for victims injured through no fault of their own in vehicle collisions, accidents, natural disasters, and more.

We are one of the fastest-growing vertical SaaS companies in history, and we are just getting started. EvenUp is backed by top VCs, including Bessemer Venture Partners, Bain Capital Ventures, SignalFire, and Lightspeed. We are looking to expand our team with talented, driven, and collaborative individuals who seek to have a lasting impact. Learn more at www.evenuplaw.com.

The Role

We are seeking a Senior Customer Lifecycle Marketing Manager to lead revenue-focused lifecycle initiatives that drive net revenue retention, expansion pipeline, and upsell of new products across our existing customer base.

This role owns the marketing strategy and execution for post-sale growth. You will work closely with Sales, Customer Success, Product Marketing, and Revenue Operations to identify expansion opportunities, influence customer buying behavior, and generate qualified expansion pipeline. The ideal candidate is equally comfortable with lifecycle strategy, revenue analytics, and hands-on execution.

Key Responsibilities

Net Revenue Retention & Expansion Strategy

• Own the lifecycle marketing strategy to improve net revenue retention (NRR) across mid-market and enterprise accounts

• Design and execute expansion and upsell programs aligned to renewal cycles, account health, product usage, and firm maturity

• Drive adoption of new and existing products to unlock expansion and multi-product penetration
  

Pipeline & Revenue Impact

• Partner with Sales and Customer Success to generate and influence qualified expansion and upsell pipeline

• Build scalable, repeatable programs to support cross-sell, upsell, and add-on motions

• Align lifecycle campaigns to account-based and sales-assisted expansion strategies

• Define success metrics and attribution for expansion pipeline, influenced revenue, and closed-won upsells
  

Segmentation, Personalization & Enablement

• Develop advanced customer segmentation based on firm size, role, product usage, contract terms, renewal timing, and expansion propensity

• Deliver targeted, personalized messaging that clearly communicates incremental value and ROI of additional products

• Enable Sales and Customer Success with lifecycle insights, campaign context, and expansion-ready signals
  

Cross-Functional Leadership

• Partner with Product Marketing and Product Management to support new product launches, packaging, and expansion positioning to existing customers

• Work with RevOps to ensure clean data, lifecycle reporting, and expansion attribution

• Collaborate with Customer Success on renewal risk mitigation and expansion timing
  

Optimization & Analytics

• Own lifecycle KPIs including NRR, gross retention, expansion pipeline, upsell conversion, and product adoption

• Analyze cohort performance and expansion trends to inform strategy and prioritization

• Run experimentation and A/B testing to improve engagement, conversion, and revenue outcomes
  

Required Qualifications

• 7+ years of B2B SaaS marketing experience, with 4+ years focused on customer lifecycle, retention, or revenue marketing

• Demonstrated success driving net revenue retention and expansion revenue in a B2B SaaS environment

• Experience building lifecycle programs that generate measurable pipeline and revenue impact

• Strong analytical skills with experience tying marketing efforts to revenue outcomes

• Hands-on experience with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Braze, Salesforce)

• Proven ability to partner cross-functionally with Sales, Customer Success, Product, and RevOps

• Excellent communication skills with the ability to position complex products in a clear, value-driven way
  

Preferred Qualifications

• Experience in LegalTech, FinTech, or other regulated B2B SaaS industries

• Experience supporting multi-product platforms and expansion-led growth strategies

• Familiarity with account-based marketing (ABM) and sales-assisted expansion models

• Experience working with enterprise customers and long renewal cycles

Notice to Candidates:

EvenUp has been made aware of fraudulent job postings and unaffiliated third parties posing as our recruiting team – please know that we have no affiliation or connection to these situations. We only post open roles on our career page (evenuplaw.com/careers) or reputable job boards like our official LinkedIn or Indeed pages, and all official EvenUp recruitment emails will come from the domains @evenuplaw.com, @evenup.ai, @ext-evenuplaw.com, [email protected] or no‑[email protected] email addresses.

To ensure fairness and proper consideration, we do not accept resumes or expressions of interest via email or social media messages. If you’re interested in a role, please submit your application directly through our careers page.

If you receive communication from someone you believe is impersonating EvenUp, please report it to us at [email protected]. Examples of fraudulent domains include “careers-evenuplaw.com” and “careers-evenuplaws.com”.

Benefits & Perks:

As part of our total rewards package, we offer attractive benefits and perks to our employees, including:

• Choice of medical, dental, and vision insurance plans for you and your family

• Additional insurance coverage options for life, accident, or critical illness

• Flexible paid time off, sick leave, short-term and long-term disability

• 10 US observed holidays, and Canadian statutory holidays by province

• A home office stipend

• 401(k) for US-based employees and RRSP for Canada-based employees

• Paid parental leave

• A local in-person meet-up program

• Hubs in San Francisco and Toronto

Please note the above benefits & perks are for full-time employees

EvenUp is an equal opportunity employer. We are committed to diversity and inclusion in our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.