Senior Customer Insights Analyst

Coleto Brands, parent Company of Progress Lighting and Kichler, is seeking to fill a remote Customer Insights Analyst position. The ideal candidate will have experience supporting product, brand, or category teams, familiarity with syndicated data sources, customer segmentation, or competitive intelligence, and prior focus group facilitation or survey design experience. If you are dedicated to getting your job done on time and according to plan, we want you to apply! 

To be successful in this role, you will need to translate customer, consumer, and market data into actionable insights that inform product, marketing, and commercial decisions. This role partners closely with Marketing, Product Management, and Sales to identify trends, uncover opportunities, and strengthen customer-centric decision making through rigorous analysis and research.

Duties and Responsibilities:

• Analyze customer, consumer, and market data to identify trends, patterns, and actionable insights. 
• Design and execute primary research initiatives, including surveys, focus groups, and competitive assessments. 
• Synthesize quantitative and qualitative data from multiple sources to support product development, marketing strategy, and customer initiatives. 
• Develop clear, concise reporting and visualizations to communicate insights to cross-functional stakeholders. 
• Partner with Marketing, Product, and Sales teams to answer business questions and guide decision-making. 
• Maintain and enhance customer and research databases; ensure data accuracy and consistency. 
• Contribute to competitive and category understanding through ongoing monitoring and targeted analysis. 
• Support strategic initiatives with timely, insight-driven recommendations.
• Work with Product Marketing, Brand Marketing, and Channel Marketing to develop relevant strategies targeting specific market, product and Trade customer opportunities/category management 
• Integrate industry, primary and secondary sources of information (Zonda, John Burns, NHAB, ALA, Virtual Rain, AOLP, Etc) to provide a comprehensive view of the market 
• Calculate and report market size utilizing data points from various sources 
• Monitor and maintain competitor dashboards, attend competitor earnings calls/review earnings reports. Annual competitor deep dive analyses and reporting. e.g., win/loss analysis, competitive landscape assessments, competitive product analysis, pricing intelligence, competitive messaging, and positioning. Recommend and apply best-practice competitive intelligence methodologies 
• Create influential data visualizations to highlight growth opportunities for leadership
   

Skills and Experience:

• Strong experience in customer or consumer insights, market research, or analytics. 
• Working knowledge of qualitative and quantitative research methods. 
• 10 years minimum experience in data insights or similar field
• Bachelor's degree in business analytics, finance or business preferred
• Proficiency in data analysis and visualization tools (e.g., Excel, Power BI, PPT, or similar platforms). 
• Ability to translate data into clear business implications and recommendations. 
• Strong communication skills with experience presenting insights to non-technical audiences. 
• Proven ability to manage multiple projects while meeting deadlines.
• Travel requirements: up to 10% domestically

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Coleto Brands LLC, its divisions, subsidiaries and affiliates (collectively “Coleto Brands” or the “Company”) is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

Coleto Brands is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.

E-Verify Participation Poster: English and Spanish

E-Verify Right to Work Poster: English, Spanish

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