Senior Customer and Partner Marketing Manager

PressReader is a rapidly growing technology company that partners with the world’s leading publishers to deliver content to millions of users in over 160 countries. Our progressive approach to digital distribution has allowed publishers such as The Washington Post, The Guardian, Newsweek, Rolling Stone, The Globe and Mail, and Vogue to find new audiences through business partnerships, including airlines, hotels, cruise ships, libraries, and thousands of other companies worldwide.  

Our technology also powers Branded Editions (BE) - a white-label solution that enables publishers to deliver their digital content in interactive ways. BE allows them to build a customizable platform that supports a wide range of revenue opportunities. 

We have the opportunity for a Senior Customer and Partner Marketing Manager role to join our Marketing Team. 

In this role, you will: 

• Ensure all campaigns, programs, and engagement map to company growth, retention, and product adoption goals.   

• Expand beyond testimonials to oversee programs such as the Library Leadership Council.  

• Develop frameworks to elevate power users into brand advocates and product influencers.  

• Work with Email Specialist to develop segmentation and nurture strategies that encourage meaningful customer actions including increased feature usage, expansion, and early renewal signals.   

• Partner with Product Marketing to produce more case studies, testimonials, and customer spotlights.   

• Work closely with Account Management, Customer Success, and Product teams to deliver timely, relevant customer education including product updates, release notes, enablement resources, and user best practices.  

• Plan and execute customer webinars, virtual roundtables, thought leadership sessions, and customer appreciation events.   

• Lead the planning and distribution of co-branded content, integrated campaigns, and marketing activations with strategic B2B partners.  

• Select high-impact associations aligned with target customer segments and ICPs. Evaluate opportunities across sponsorships, content distribution, awards, webinars, advisory councils, and work with Events Marketing Manager on conference participation.  

• Build marketing plans that leverage association newsletters, webinars, events, and research publications to increase brand authority and pipeline contribution.  

• Partner with associations on thought leadership content, whitepapers, panel discussions, and joint campaigns to elevate brand credibility and reach new audiences.  

• Measure the impact of association partnerships through brand impressions, content engagement, member referrals, and partner-driven pipeline.  

You are a great fit if you have: 

• 5+ years of experience in B2B SaaS with deep experience in customer and partner marketing or lifecycle marketing 

• Strong collaboration skills paired with the ability to work autonomously, balancing cross-functional input with independent ownership and follow-through 

• Excellent written and verbal communication skills, with the ability to clearly articulate ideas, influence stakeholders, and tailor messaging to different audiences 

• Background in customer lifecycle marketing, including programs that support retention, expansion, and long-term customer value 

• Experience collaborating with industry associations, advisory groups, or member-based organizations to deliver co-marketing or thought leadership initiatives 

• Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Microsoft Dynamics) 

• Experience supporting product launches or major feature releases through customer-facing education and enablement 

• Comfort working in cross-functional departments and partnering closely with Customer Success, Sales, and Product teams 

• Experience building or scaling customer communities or advocacy programs 

Bonus points if you have: 

• Strong storytelling skills across written, video, or live formats 

• Experience engaging senior or executive-level customers through councils, roundtables, or peer communities 

• Background in vertical SaaS, regulated industries, or highly specialized customer segments 

• Experience working in the publishing industry 

Why us for your next career adventure

PressReader offers a hybrid work environment to balance the flexibility of working from home and being together to collaborate, celebrate, and connect. Employees located within the Vancouver Lower Mainland area come to the office 2-3 days a week. For those located outside of the Vancouver Lower Mainland area, fully remote options are available. 

PressReader is committed to providing a fair compensation package which include a 100% employer-paid health, dental, and vision benefit plan; 15 paid vacation days to start; health and wellness days and bereavement days; reimbursements for professional training and membership in professional associations; fitness subsidy and more, along with a chance to be working with amazing people. The pay range for this role is $100,000 to $120,000, depending on experience.  

We thank everyone who is interested in our role. Only qualified candidates legally eligible to work in Canada will be directly contacted for this position. 

If you don’t see yourself fully reflected in every job requirement listed for this job, we still encourage you to apply. We are committed to creating a more equitable, inclusive and diverse company and we welcome applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, sexual identification, and life experiences. If you require accommodation in completing any pre-employment assessments or applications, interviewing, or otherwise participating in the recruitment process, please email people[at]pressreader.com. 

Finally, sometimes emergencies happen and you may need to reschedule an interview. We understand. Please let us know without worrying about losing the opportunity or your credibility. 

To apply, please submit your resume, and a cover letter explaining why you are the right person for this role. 

This is a great opportunity for the right candidate.  

We can’t wait to meet you!