Crypto.com is seeking a Senior or CRM Specialist for 9 months to support the execution of cross-channel communications for our up-and-coming e-commerce platform. Key functions will include driving platform retention, engagement, and usage metrics, via channels including but not limited to push notifications, email, and in-browser messages.  The Senior / CRM Specialist will report directly to the CRM Manager and work closely with in-house marketing, product, and creative teams. The Specialist must demonstrate a deep understanding of the company's product, identify consumer touchpoints, and propose actionable items to meet customers' needs. The ideal candidate should possess strong research and communication skills, be highly organized and detail-oriented, and be capable of managing multiple projects simultaneously. Responsibilities

Collaborate with cross-functional teams (Product, Marketing, Creative, Tech) for effective GTM strategies

Assist CRM Manager in planning and executing CRM & campaign programs

Manage end-to-end segmentation, automation, optimisation, evaluation, and reporting of the user lifecycle

Drive platform retention, loyalty, engagement, and usage metrics (e.g. DAU/MAU, purchases)

Analyze and enhance CRM initiatives through A/B testing

Requirements

Minimum 3 years of experience in growth, marketing, CRM or BA roles

Familiarity with CRM software (e.g., Braze, Hubspot, Salesforce) is a must

Robust knowledge of digital assets, trading, and derivatives

Interest in and familiarity with financial news preferred

Proficient in delivering campaigns and managing automation with rigorous A/B testing

Excellent command of English; Mandarin proficiency is a bonus

Excellent project management and communication skills

Demonstrates a strong sense of ownership, responsibility, and commitment